Senior Partner Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Partner Marketing Manager based in United States.

• Develop data-driven, multi-quarter co-marketing plans and joint go-to-market strategies with strategic partners to achieve regional pipeline targets.
• Execute targeted account mapping using platforms such as Crossbeam to develop customized 1:1 ABM campaigns for priority partners and scalable digital toolkits for broader partner networks.
• Collaborate with Product Marketing to create compelling joint messaging, solution briefs, branded assets, and “better together” value propositions.
• Plan and execute field marketing initiatives, including executive roundtables, workshops, and sponsorships at major industry events to generate new business opportunities.
• Deliver turnkey, through-partner demand-generation programs and increase partner adoption of self-service marketing resources and partner portals.
• Equip partner sales and BDR teams with outreach playbooks, messaging frameworks, scripts, and email sequences to accelerate campaign follow-up.
• Establish and enforce lead-routing governance and follow-up service-level agreements to reduce channel conflict and improve lead-to-opportunity conversion.
• Manage partner marketing budgets, ensuring appropriate fiscal controls, effective allocation of resources, and strong return on marketing investment.
• Track and report partner-sourced and partner-influenced pipeline performance through Salesforce for regular business reviews and performance discussions.
• Partner closely with sales, marketing, product, and executive stakeholders to align priorities, coordinate execution, and continuously improve partner marketing programs.

• 6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation, preferably within an enterprise cloud or SaaS environment.
• Demonstrated success developing and executing co-marketing programs with major cloud vendors, global systems integrators, systems integrators, or independent software vendors.
• Hands-on experience with Salesforce, Partner Relationship Management platforms, and account-mapping tools such as Crossbeam.
• Strong analytical and operational skills, including experience managing marketing budgets, enforcing lead-routing SLAs, and measuring pipeline attribution and ROI.
• Exceptional cross-functional leadership, communication, and stakeholder management skills, with the ability to influence sales, product marketing, partner teams, and executive stakeholders.
• Experience developing tailored Account-Based Marketing strategies and executing field programs such as CXO roundtables and executive dinners.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Strong understanding of partner ecosystems, demand generation, pipeline development, and joint go-to-market motions.
• Ability to balance strategic planning with hands-on execution in a fast-paced, results-oriented environment.
• Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns, stakeholders, budgets, and deadlines simultaneously.
• Willingness to travel approximately 15–20% for customer, partner, team, and industry events.
• Ability to work remotely on a full-time basis and be based in an eligible U.S. location; this role is not available for hire in California, Connecticut, New Jersey, New York, Pennsylvania, or Washington.

• Estimated base salary of $128,000–$160,000 for eligible listed locations.
• Potential eligibility for an equity plan and corporate bonus plan.
• Health care insurance.
• 401(k) retirement savings program.
• Paid sick time.
• Paid personal time off.
• Paid parental leave.
• Generous time off and wellness leave.
• Remote-first work environment.
• Approximately 15–20% travel for meaningful in-person connections, events, and meetings.
• Opportunity to build and scale strategic partner marketing programs across the enterprise cloud and SaaS ecosystem.
• Collaborative environment with exposure to sales, product marketing, partner leadership, and executive stakeholders.
• Salary determined based on skills, experience, and geographic location.