About the company
Our partner is an innovative AI-powered consumer product company.
Responsibilities
- Build and optimize creative production systems, including templates, workflows, mood boards, and AI-powered processes that enable rapid content creation.
- Develop high-quality static and video assets for paid acquisition campaigns using modern creative tools and generative AI platforms.
- Create and manage creative testing programs across channels such as Meta, Google, YouTube, Reddit, and emerging platforms.
- Establish structured experimentation roadmaps with clear testing goals, learning cycles, and performance evaluation methods.
- Analyze campaign results and identify creative patterns that improve acquisition performance and user engagement.
- Research market trends, competitor strategies, and consumer behaviors to generate new creative concepts and testing opportunities.
- Partner closely with performance marketing, design, and analytics teams to scale successful campaigns.
- Improve creative operations through automation, reusable frameworks, and efficient production pipelines.
- Maintain a high creative quality standard while ensuring every asset is aligned with measurable business outcomes.
Requirements
- 5+ years of experience in performance creative, creative strategy, art direction, growth marketing, or design roles within high-growth consumer or technology companies.
- Strong experience using generative AI tools for image and video creation and building repeatable creative workflows.
- Proven experience creating successful paid advertising campaigns across platforms such as Meta, Google, TikTok, YouTube, or similar channels.
- Experience using creative performance analytics tools and interpreting campaign data to optimize results.
- Strong understanding of experimentation frameworks, A/B testing, performance marketing, and growth optimization.
- Advanced proficiency with design and creative tools such as Figma, CapCut, Adobe Suite, and modern AI creative platforms.
- Exceptional visual taste with the ability to maintain brand quality while moving quickly.
- Strong understanding of consumer psychology, storytelling, and what drives effective marketing campaigns.
- Analytical and structured mindset with the ability to turn performance insights into creative improvements.
- Self-driven builder who can independently move projects from concept through execution.
- Passion for AI, consumer products, creative innovation, and emerging technologies is highly valued.
Conditions
- Fully remote working environment with flexibility across locations.
- Opportunity to contribute to the growth of a leading AI-driven consumer product.
- Chance to work with cutting-edge AI technologies and creative innovation tools.
- High-impact role with significant ownership and influence over creative strategy.
- Fast-paced, AI-first culture focused on experimentation and excellence.
- Professional development support through an annual learning stipend.
- Annual social travel stipend to connect with colleagues globally.
- Company-wide offsite events in new locations each year.
- Monthly coworking stipend for employees outside main office hubs.
- Opportunity to collaborate with a global team of talented researchers, engineers, designers, and operators.