About the company
Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals.
Responsibilities
- Lead and evolve SoFi’s organic social strategy across platforms
- Develop social concepts and content systems designed to drive awareness and consideration at scale
- Identify emerging trends, formats, creators, and platform opportunities before they peak
- Partner closely with internal creative teams and partners to bring ideas to life
- Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
- Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content
- Translate data and platform insights into actionable creative direction
- Help shape SoFi’s voice, tone, and relevance in culture
- Lead real-time social moments, community engagement, and live event amplification
- Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams
- Manage and mentor a small social team while raising the creative and strategic bar
Requirements
- 8+ years in social media, creator marketing or brand strategy
- Deep understanding of platform behavior and internet culture
- Proven experience building social strategies that drive measurable brand impact
- Strong instincts across creative, copy, video, trends, and storytelling
- Ability to leverage AI as a creative and operational force multiplier
- Ability to move seamlessly between strategy and execution
- Experience operating in fast-paced, highly collaborative environments
- Strong analytical mindset and comfort using performance data to guide decisions
- Excellent communication and presentation skills
- High standards, strong taste, and a bias toward action
Conditions
- The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
- To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.