About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Analyst Relations based in Canada.
This is a senior, high-impact communications role responsible for advancing an established analyst relations program within a fast-moving enterprise technology environment.
Responsibilities
- Build and lead the analyst relations strategy: Design and evolve a comprehensive outbound analyst relations program, including analyst and firm tiering, engagement priorities, communications plans, and measurable objectives.
- Manage strategic analyst relationships: Develop and deepen relationships with key analysts at leading industry firms through high-touch briefings, regular engagement, targeted communications, and strategic relationship-building.
- Expand analyst reach: Develop scalable, volume-based communications programs for second- and third-tier analysts while identifying new audiences and opportunities to increase market awareness.
- Position the organization effectively: Serve as a credible spokesperson to the analyst community, proactively communicating relevant company news, product developments, technology capabilities, market perspectives, and competitive differentiation.
- Lead industry evaluations: Own the strategy and execution for participation in Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes, and comparable analyst evaluations, including submissions, briefings, demonstrations, evidence gathering, and fact-check responses.
- Support executive communications: Prepare executive presentations, analyst briefing materials, talking points, and supporting communications; extract and synthesize relevant insights from analyst research, reports, and surveys.
- Generate strategic value from analyst engagement: Cultivate analysts who can serve as positive references and identify opportunities for reprints, sponsored research, whitepapers, surveys, speaking engagements, webcasts, and other strategic activities.
- Manage the AR ecosystem and budget: Own the analyst relations budget and manage relationships, subscriptions, inquiry/advisory access, contracts, and renewals with major analyst firms while optimizing spending against strategic priorities.
- Deliver market intelligence: Actively synthesize analyst reports, research, market data, and emerging technology trends and distribute relevant insights to stakeholders across the organization.
- Collaborate cross-functionally: Partner with marketing, product management, development, alliances, sales, and executive leadership to ensure analyst engagement supports broader business and communications objectives.
- Continuously improve the program: Measure the effectiveness of analyst relations initiatives, identify opportunities for improvement, and introduce new approaches to strengthen market positioning and influence.
Requirements
- Professional experience: Minimum of 8 years of communications experience within high-technology environments, including at least 5 years of dedicated analyst relations experience in technology companies.
- Analyst relations expertise: Proven experience building, managing, and expanding analyst relations programs, ideally within complex enterprise technology markets.
- Strategic leadership: Ability to develop an AR strategy, prioritize engagements, build consensus, and operate as a trusted advisor to senior stakeholders and executives.
- Industry credibility: Demonstrated ability to represent high-technology organizations effectively in competitive markets and communicate complex technology propositions to industry analysts.
- Technical aptitude: Strong technical curiosity and the ability to quickly understand, extract, synthesize, and communicate information from multiple technical and business sources.
- Executive communication: Exceptional written and verbal communication skills, with the confidence to prepare and support executive briefings, presentations, talking points, and high-stakes communications.
- Stakeholder management: Strong interpersonal skills and the ability to influence and drive alignment across executives, product, engineering, marketing, sales, alliances, and other functions.
- Relationship building: Demonstrated ability to establish credible, long-term relationships with analysts and industry influencers.
- Operational excellence: Highly organized and capable of managing multiple concurrent priorities, deadlines, evaluation cycles, budgets, and stakeholder expectations.
- Analytical mindset: Ability to interpret analyst research and market intelligence and translate complex information into concise, actionable recommendations.
- Communication style: Strategic, confident, collaborative, proactive, and comfortable operating independently in a fast-paced environment.
- Growth mindset: Passion for learning, improving established programs, experimenting with new approaches.