EverPro, a flagship SaaS product serving the home and field services market
Responsibilities
Define the customer acquisition strategy, growth roadmap, and annual and quarterly plans across web, iOS, and Android
Own a multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging acquisition channels
Partner with Paid Media teams to determine investment strategy, allocate budgets, monitor performance, and continuously optimize channel mix
Build and manage a high-impact experimentation roadmap covering acquisition, landing pages, messaging, onboarding, pricing, and conversion
Establish an evidence-based growth culture by using experimentation and performance data to guide strategic decisions
Lead acquisition forecasting and planning while partnering with Analytics on measurement, dashboards, attribution, and performance reporting
Provide strategic direction for SEO and Growth Analytics and collaborate with Product Marketing and Lifecycle Marketing to align acquisition with broader go-to-market priorities
Identify emerging opportunities, challenge assumptions, and recommend investments based on customer acquisition economics and long-term growth potential
Present growth performance, forecasts, strategic recommendations, and investment priorities to senior leadership
Represent Growth Marketing in planning, budgeting, and business reviews while aligning cross-functional teams around shared objectives
Requirements
10+ years of experience in Growth, Performance, or Digital Marketing, ideally within SaaS, product-led growth, subscription, or technology businesses
Proven track record of owning customer acquisition strategy and delivering measurable business results
Significant experience managing paid media investment, with experience overseeing budgets of $10M+ strongly preferred
Strong analytical, forecasting, experimentation, attribution, and performance optimization capabilities
Deep understanding of web, mobile, and app growth, including customer acquisition across multiple digital channels
Experience influencing and coordinating cross-functional teams without direct management responsibility
Excellent communication skills and executive presence, with the ability to translate complex data into clear business recommendations
Strong combination of strategic thinking and hands-on execution, with a demonstrated ability to personally build and scale growth engines
Experience in payments, fintech, subscription businesses, or Product-Led Growth environments is advantageous
Experience growing mobile applications and working with App Store Optimization (ASO) is a plus
Familiarity with lifecycle marketing platforms such as Braze, Iterable, or Customer.io is beneficial
Must be eligible to work in Canada without requiring employment sponsorship
Willingness to travel occasionally to company offices or other locations across North America as required
Conditions
Target total compensation of CAD 175,000–195,000 per year, including base salary and bonus
Flexible working arrangements, with the ability to work remotely, in-office, or in a hybrid setup within Canada
Annual wellness stipend and access to broader wellness benefits
Three weeks of vacation to start
One paid volunteer day per year
Two floating holidays to use for personally meaningful occasions
Employee Stock Purchase Program
Registered Retirement Savings Plan (RRSP) with a 4% company match
Opportunity to work with distributed teams across Canada, the United States, the United Kingdom, New Zealand, and Australia
Potential opportunities for professional growth and meaningful impact within a scaling SaaS environment