About the company
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries.
Responsibilities
- Research & target your accounts and form a point of view on which product leads and how the relationship expands.
- Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns to open accounts and book BD meetings.
- Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts.
- Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer.
Requirements
- 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.
- Account-research and buying-committee-mapping skill.
- Multi-channel campaign orchestration - multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct).
- Ability to sell a portfolio, not a single product.
- Strong BD/Sales partnership instincts.
- CRM + MAP fluency - a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo).
- Data-literate - comfortable defining KPIs and reading dashboards.
Conditions
- Relocation provided to Bangkok.
- Nice to have: travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C experience; exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora); event-based engagement; ABM certification; self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration; SQL/BI comfort.