About the company
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
Responsibilities
- Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool
- Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
- Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
- Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
- Analyze campaign and program performance, run tests, and bring forward recommendations on channel health
Requirements
- 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
- Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred)
- Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks
- Proven end-to-end ownership of email campaigns and webinar production programs
- Strong copyediting/copywriting skills
- Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
- Bachelor's degree or equivalent practical experience
Conditions
- Cash compensation: $134,000 - $168,000/yr in Denver, and $158,000 - $197,000/yr for San Francisco and New York
- Hybrid work: expected to work from the office on designated days approximately 2-3 days per week
- Equity (RSUs), benefits