About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Marketing Manager based in United States.
Responsibilities
- Develop and execute content strategy and production across service lines, engagement showcases, and content libraries
- Write and produce member-facing email and digital content at scale
- Input email content into the Knak email CMS, including copy and image selection
- Own and maintain the Engagement Hub content library
- Produce case studies and enablement assets
- Direct freelance, contractor, and AI-assisted content capacity
- Use AI-assisted drafting workflows while applying strong editorial judgment
- Maintain consistent brand voice across all member-facing content
- Track and contribute to content engagement across email and hub content
- Collaborate with account owners on content requirements, briefs, approvals, and customer priorities
- Route content appropriately to Compliance or Legal when needed
Requirements
- 5+ years of experience producing consumer, member, or patient-facing content at scale
- Demonstrated ability to improve content engagement metrics
- Experience creating content within regulated or clinically sensitive environments
- Experience directing freelance, agency, or contractor resources
- Working fluency with AI-assisted content drafting and production tools
- Strong editorial judgment
- Strong writing, editing, and proofreading skills
- Excellent communication and collaboration abilities
- Strong organizational skills
- Healthcare, health plan, or behavioral health content experience preferred
- Experience with Knak, Braze, or comparable content and email production platforms preferred
- Familiarity with accessibility standards is a plus
- Experience building, organizing, or restructuring a content library is preferred
Conditions
- Salary: $90,000–$110,000 annual base salary, with eligibility for an annual performance bonus
- Fully remote, virtual-first working environment
- Flexible Personal Time Off
- 401(k) matching
- Competitive medical, dental, and vision insurance plans
- Paid parental leave
- Employee Stock Purchase Program
- Free access to the Calm app
- Complimentary access to select virtual healthcare and second-opinion services
- Tuition Assistance Program
- Pet insurance