Marketing Programs Specialist

At Symmetry, we're building the future of payroll compliance technology. We have a powerful vision and an ambitious growth plan—but brilliant strategy is nothing without tactical execution. That's where you come in.

We're looking for a Marketing Programs Specialist to be the operational backbone of our marketing engine—the person who turns strategy into shipped work across new business acquisition and client and product communications. This isn't a role about sitting in meetings or setting strategy; it's about making things happen, and making them happen faster than traditional marketing teams ever could.

You'll work hand-in-hand with two leaders: supporting the Demand Generation Manager to drive new client acquisition, and supporting the Product Marketing Manager to deliver client and product communications. And you'll do all of it as an AI-first marketer—using AI as your co-pilot in everything you touch.

• Grow into more ownership over campaigns and programs as you gain experience
• Coordinate LinkedIn and Google Ads campaigns targeting prospects, using AI to accelerate audience research, draft and iterate ad copy variants, analyze creative performance, and surface optimization recommendations
• Support planning and execution of prospect-facing webinars and digital campaigns, including registration and landing page setup, speaker coordination, Zoom management, and follow-up reporting in HubSpot, using AI to draft promotional copy, campaign briefs, and post-campaign summaries
• Build and maintain acquisition nurtures and lead workflows in HubSpot, using AI to personalize messaging, iterate copy, and analyze engagement
• Activate customer stories and case studies across channels, turning each story into campaign assets, nurtures, sales enablement materials, social content, and webinar talking points, using AI to produce multiple distributed assets from a single story
• Distribute release notes and product updates to the developer persona across channels including in-product, email, docs, changelog, and community, using AI to translate engineering-written notes into developer-friendly communications and draft channel-specific variants
• Execute customer-facing lifecycle programs in HubSpot, including onboarding nurtures, feature adoption sequences, expansion campaigns, and customer newsletters, using AI to personalize at scale and identify the highest-converting moments in the journey
• Maintain a unified marketing calendar spanning acquisition and client/product communications, using AI to draft status updates, flag conflicts and dependencies, and turn raw campaign data into reports for leadership, while keeping prospect-facing and customer-facing messaging from colliding

• 3+ years in a B2B marketing role, ideally in SaaS or technology. Exposure to demand generation, lifecycle marketing, customer marketing, or developer marketing is a plus.
• Fluency with AI tools as your default way of working. You've gone beyond basic prompting—you've built custom GPTs or Claude Projects, automated workflows, or used AI tooling to solve real problems.