Performance Marketing Manager

Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess. The fully remote team works across 60+ countries to serve the global chess community. It is a tech, gaming, and content company with a mission-driven, flat, life-celebrating, no-corporate culture.

• Own and scale the performance marketing portfolio, including App Store and Android Ads, Meta, and YouTube.
• Build incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks.
• Scale creative production with content and partnerships teams, applying UGC agency best practices and building testing infrastructure.
• Manage and grow DSP and AdTech partner relationships, including LiftOff, AdFuel, and Eyeo.
• Shape long-term investment strategy with leadership using LTV- and ROI-backed budget plans; scale, reduce, or reallocate spend based on efficiency.
• Communicate results and reasoning transparently in the company's asynchronous Slack environment.
• Manage budgets, vendor contracts, and advertising account setup across Meta, Google, App Store, and DSP platforms; maintain clean, trustworthy attribution and tracking.
• Work closely with social media and growth teams, adjusting spend to tournaments, viral moments, product launches, seasonal swings, and quieter periods.

• 5+ years in performance marketing or paid user acquisition.
• Track record of scaling a channel from test to scale and deciding when to hold, cut, or reallocate spend as efficiency changes.
• Hands-on experience with incrementality testing, saturation analysis, and LTV/ROAS modeling.
• Expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms; familiarity with mobile attribution tools such as AppsFlyer.
• Creative judgment and familiarity with content and social media trends.
• Clear, concise written communication, with ability to move between tactical optimization and executive-level ROI discussions.
• Preferred: background in gaming, subscription, or other high-engagement consumer apps, ideally with millions of daily users; experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network; experience coordinating paid spend with organic demand cycles, product launches, seasonal moments, and community or viral events; experience discussing budget and ROI cases with executive leadership or a board.
• Significant overlap with both U.S. Eastern and Pacific time zones required.

• Full-time opportunity.
• 100% remote; work from anywhere.
• Significant overlap with both U.S. Eastern and Pacific time zones required.