Account-Based Marketing Manager

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

• Build and execute account-specific pipeline programs that reach the right buying-group contacts at the right moment in a live deal.
• Sit inside deal strategy with your account team — mapping stakeholders, spotting gaps, and designing the marketing moment that moves a stalled pursuit forward.
• Track and report what's working — engagement, meetings booked, pipeline generated and progressed — so sales can see marketing's fingerprints on every deal you touch.
• Build and own the multi-year ABM plan for your named accounts, aligned with sales and regional marketing leadership on where the account is headed, not just this quarter's number.
• Build and maintain account profiles, target personas, and a living database of named contacts, so the account's buying group gets sharper every quarter instead of starting from scratch.
• Look for ways to make your programs work harder over time — refining segmentation, tactics, and process as you learn what actually moves each account.
• Partner with design, digital, and external agencies to turn account strategy into content and assets your sales team can put in front of a specific contact, at a specific moment.
• Use AI to sharpen targeting, personalize engagement at scale, and free up time for the strategic thinking a machine can't do for you.
• Be the connective tissue between your account teams and the wider marketing organization — campaigns, partner, digital, and executive marketing — so your accounts get the full weight of marketing behind them.

• 10+ years of B2B marketing and/or sales experience in high-tech or enterprise software, with 5+ years specifically in account-based or territory-based marketing.
• A track record partnering with senior sales leadership on complex, multi-stakeholder deals — as a peer, not an order-taker.
• Deep understanding of buying-group methodology, audience segmentation, and data-driven account planning.
• Executive-level communication skills — comfortable reporting independently on account and pipeline performance.
• Experience running ABM programs into procurement-heavy environments — government, defence, or regulated financial services experience strongly preferred.
• Hands-on experience with CRM tools (e.g. Microsoft Dynamics or Salesforce) and pipeline management.