Growth Marketing Lead

Our partner is looking for a Growth Marketing Lead based in United States. This position is listed on behalf of a partner company, who manages all applications and next steps.

• Build and scale in-product viral loops and word-of-mouth mechanisms in close partnership with design and engineering teams.
• Lead the development and optimization of an AI-powered onboarding experience designed to improve activation and early customer engagement.
• Own the lifecycle email journey from initial signup through customer engagement and free-to-paid conversion.
• Drive organic acquisition through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), ensuring the product can be discovered through traditional search and AI-powered discovery experiences.
• Improve information architecture and on-site conversion in collaboration with design and content teams.
• Identify opportunities to build stronger upmarket intent by understanding where larger prospective customers research and evaluate scheduling solutions.
• Own and continuously improve key growth metrics, including signups, activation rates, and self-serve free-to-paid conversion.
• Develop and execute a high-velocity experimentation program, prioritizing frequent, measurable improvements over large one-off campaigns.
• Use customer insights, analytics, and experimentation results to identify growth opportunities and determine which initiatives should be scaled.
• Collaborate cross-functionally to ensure growth initiatives are implemented directly within the product rather than relying solely on external marketing channels.

• 5+ years of experience in growth marketing or lifecycle marketing, ideally within a product-led SaaS environment.
• Demonstrated success leading in-product viral growth initiatives and self-serve conversion programs, with measurable results.
• Strong hands-on SEO expertise and a practical understanding of how AI-driven search and discovery are changing the acquisition landscape.
• Proficiency with analytics and experimentation platforms, lifecycle and email marketing tools, and other technologies used to measure and optimize growth.
• Working knowledge of HTML/CSS and the ability to comfortably work with product and technical teams.
• Experience using AI tools as part of your daily marketing, research, experimentation, and productivity workflows.
• Proven ability to partner effectively with design and engineering teams to ship product-integrated growth initiatives.
• Strong analytical skills and a data-driven approach to evaluating experiments, customer behavior, and funnel performance.
• A highly hands-on, proactive mindset with a willingness to take ownership from strategy through execution.
• Ability to manage multiple experiments simultaneously, learn quickly from results, and continuously iterate.
• Strong communication and collaboration skills, with the ability to operate effectively within a flat, fast-moving team.
• Willingness to work primarily within Eastern Time hours, as the role is intended for candidates based in the EST time zone.

• Expected base salary of $135,000 USD annually, excluding annual bonus.
• Annual bonus opportunity.
• Compensation may vary based on market conditions, location, job-related skills, experience, and other relevant factors.
• Opportunity to take ownership of a high-impact growth function within a product-led SaaS environment.
• Direct collaboration with design, engineering, content, and customer-facing teams.
• A flat, execution-oriented environment with significant autonomy and ownership.
• Opportunity to work on AI-powered onboarding, AI-driven discovery, SEO, lifecycle marketing, and product-led growth initiatives.
• Inclusive workplace committed to equal employment opportunity and supporting a diverse workforce.
• Reasonable accommodations are available for candidates who require support during the hiring process.