About the company
We are seeking a skilled and experienced Marketing Operations Manager to join our team. The ideal candidate will play a pivotal role in optimizing marketing operations, driving efficiency, and enhancing the effectiveness of our campaigns.
Responsibilities
- Oversee and manage the configuration, maintenance, and hands-on creation of campaigns in Marketo, ensuring strategic alignment and flawless execution.
- Ensure seamless integration and functionality of the marketing technology stack, aligned with business objectives.
- Optimize marketing and sales processes to enhance efficiency, scalability, and effectiveness.
- Collaborate with marketing, sales, and other teams across time zones to drive integrated campaigns and improve data quality.
- Monitor and refine lead enrichment, scoring, and qualification processes to improve lead management.
- Develop and maintain reporting, dashboards, and analysis to support data-driven decisions.
- Manage data governance and ensure compliance with data privacy regulations in global markets.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field is preferred; equivalent professional experience in marketing operations or technology will also be considered.
- 3-5+ years of experience in marketing operations, ideally in global SaaS or technology companies.
- 2+ years of hands-on experience configuring and managing campaigns in Marketo and Salesforce CRM, with a proven track record of optimizing engagement for large-scale databases.
- Deep understanding of lead management, campaign optimization, and marketing analytics.
- Expertise in database management, platform integrations, and marketing technology tools (experience with Full Circle Insights, ThoughtSpot, outreach, or Chili Piper is a plus).
- Strategic thinker with excellent communication skills, able to effectively manage projects and collaborate across global teams.
- Marketo certification and familiarity with attribution modeling are strong advantages.
Conditions
- Ability to work independently and meet deadlines in a fast-paced environment.
- Strong collaboration skills to work effectively with cross-functional teams.
- Willingness to align working hours with a global based team, including early mornings or late evenings, as required.