About the company
Join a mission-driven organization using technology to improve access to caregiving support for families, older adults, and healthcare partners. This remote opportunity combines analytical thinking, campaign strategy, and hands-on execution in an entrepreneurial environment.
Responsibilities
- Performance analytics and reporting: Track acquisition performance across paid social, paid search, SEO, email, organic social, and partner placements
- Deliver monthly reports covering CAC, conversion rates, LTV, and ROAS
- Marketing dashboards: Collaborate with engineering to develop dashboards that track the complete customer journey
- Budget and investment strategy: Recommend monthly and quarterly marketing budget allocations based on channel performance
- Marketing spend management: Evaluate new acquisition opportunities, including sponsorships and partner newsletter placements
- Marketplace growth: Balance family and caregiver acquisition efforts
- SEO and website optimization: Lead technical SEO strategy, conduct site audits, prioritize pages for improvement, and develop optimization briefs
- Use Google Analytics 4, Google Search Console, and SEMrush to identify growth opportunities
- Campaign planning: Work with the content team to develop seasonal campaigns
- Content performance: Translate analytics into clear, actionable recommendations
- Email marketing: Oversee email marketing strategy, deliverability, engagement, and campaign effectiveness
- B2B and partner marketing: Collaborate with business development to measure healthcare partner campaigns
- Cross-functional collaboration: Present findings and recommendations clearly to technical and non-technical stakeholders
Requirements
- 3–5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics
- Demonstrated ownership of marketing channel budgets and responsibility for spend recommendations
- Experience developing CAC, LTV, and ROAS reporting
- Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta Ads and Google Ads
- Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization
- Ability to turn data and performance insights into clear briefs
- Strong written and verbal communication skills
- Strong analytical, problem-solving, and strategic planning abilities
- Comfort working in an entrepreneurial environment
- A collaborative, results-oriented approach
Preferred experience and skills
- Experience with two-sided marketplaces
- Background in healthcare, health technology, senior care, home care, or caregiving services
- Experience with consumer subscription or on-demand services
- Familiarity with B2B and SaaS marketing
- SQL skills or experience with dashboard and visualization tools such as Looker Studio or Tableau
- Familiarity with email marketing platforms such as Klaviyo
Conditions
- Base salary: $120,000–$140,000 annually
- Comprehensive health benefits
- Paid time off
- Fully remote work environment
- Opportunity to build and develop the growth and performance marketing function from the ground up
- Direct influence over marketing investment decisions and acquisition strategies
- Collaborative, mission-driven team environment