Director, Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing based in Canada.

• Lead the commercial strategy for a portfolio of innovative technology services and solutions.
• Transform complex technical offerings into market-relevant propositions that accelerate pipeline creation and revenue growth.
• Shape solution structures, packaging, positioning, pricing logic, and go-to-market strategies across new and existing offerings.
• Work closely with Sales, Delivery, Product, Alliances, and Executive teams to create the foundations needed for scalable market execution.
• Architect clear and commercially compelling solution structures across portfolios, bundles, and use cases.
• Develop standardized naming, packaging, and pricing logic.
• Own end-to-end go-to-market strategies for new and existing offerings.
• Define target market segments, customer personas, and priority use cases.
• Create differentiated value propositions and messaging frameworks.
• Develop sales enablement materials, including presentations, battlecards, case studies, and other commercial tools.
• Conduct market and competitive intelligence.
• Partner cross-functionally with Sales, Delivery, Product, Alliances, and Executive stakeholders.
• Use commercial, pipeline, and performance data to evaluate marketing impact.

• 10+ years of Product Marketing experience within technology-driven sectors such as IT services, SaaS, cloud, customer experience, artificial intelligence, or digital transformation.
• Proven experience developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for complex B2B technology offerings.
• Strong ability to translate technical capabilities into clear, differentiated commercial narratives.
• Solid experience in market research and competitive intelligence.
• Demonstrated success partnering with Sales, Delivery, Product, Alliances, and Executive teams.
• Strong analytical capabilities.
• Excellent written and verbal English communication skills.
• Strong strategic thinking combined with a hands-on, execution-oriented approach.
• A graduate degree in Marketing, Business, or a related field is required.

• Competitive compensation and comprehensive benefits package.
• Health insurance coverage.
• Language courses to support professional and personal development.
• Relocation program.
• Professional development opportunities, including certification programs, mentorship, and talent investment initiatives.
• Internal mobility opportunities.
• Dynamic, multicultural, and inclusive working environment.