Growth Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Specialist based in Mexico.

• Execute integrated marketing campaigns: Manage multichannel B2B campaigns across email, content, social media, events, and other channels, coordinating activities from initial planning through launch and post-campaign analysis.
• Coordinate campaign delivery: Translate marketing strategies into actionable timelines, task lists, creative briefs, asset requirements, audience segments, and launch plans while managing stakeholder dependencies and deadlines.
• Monitor and optimize performance: Track engagement, lead generation, conversion rates, and pipeline contribution; identify performance trends and recommend practical improvements and experiments.
• Manage email marketing and HubSpot: Build and maintain marketing emails, nurture sequences, audience lists, forms, landing pages, and basic workflows, ensuring campaigns are tested and executed accurately.
• Maintain marketing operations: Ensure accurate tracking, UTM parameters, lead capture, lead routing, campaign attribution, and database hygiene while documenting and improving repeatable processes, templates, and checklists.
• Coordinate content and social media: Maintain editorial and social media calendars, draft and adapt content for multiple channels, coordinate blog production with subject-matter experts and external writers, and manage newsletter creation and distribution.
• Maximize content performance: Identify opportunities to repurpose existing content, expand distribution, improve engagement, and increase conversion across marketing channels.
• Manage event marketing: Coordinate assigned workstreams for webinars, conferences, and field events, including promotional campaigns, registration pages, attendee communications, collateral, logistics, and vendor coordination.
• Drive event follow-up and reporting: Ensure accurate attendee and lead data capture, timely lead routing, and follow-up, while measuring registrations, attendance, engagement, opportunities, and pipeline contribution.
• Support sales enablement: Create and maintain one-pagers, presentations, email templates, case studies, campaign kits, and other resources that help Sales engage prospects effectively.
• Improve cross-functional execution: Keep projects organized, communicate risks and dependencies early, provide stakeholders with clear next steps, and make recommendations informed by performance data.
• Contribute to measurable growth: Help increase marketing-sourced and marketing-influenced leads and pipeline while continuously improving campaign accuracy, efficiency, and conversion performance.

• Three to four years of experience in B2B marketing, growth marketing, demand generation, content marketing, or a related field.
• Practical experience executing multichannel marketing campaigns and managing initiatives from planning through launch, measurement, and optimization.
• Strong project management and organizational skills, with the ability to handle multiple campaigns, deadlines, and stakeholder dependencies independently.
• Experience with email marketing, content creation, social media, events, lead generation, or other demand-generation activities.
• Comfort analyzing marketing performance data and translating insights into actionable recommendations to improve engagement, conversion, and pipeline contribution.
• Excellent writing and editing skills, with careful attention to grammar, accuracy, tone, and audience needs.
• Proactive communication skills, including the ability to raise questions, flag risks, and clarify dependencies before they affect delivery.
• A self-directed, detail-oriented approach, with the ability to execute within an established strategy while identifying opportunities for improvement.
• Professional proficiency in English.
• Nice to have: Hands-on experience with HubSpot Marketing Hub, Marketo, or similar marketing automation platforms, including emails, forms, landing pages, lists, and workflows.
• Nice to have: Familiarity with CRM systems, marketing analytics, campaign attribution, funnel reporting, UTM tracking, conversion optimization, and A/B testing.
• Nice to have: Experience in B2B SaaS, EdTech, HR technology, learning and development, or enterprise marketing.
• Nice to have: Familiarity with Claude Design, project management tools, content management systems, or webinar platforms.
• Nice to have: Experience collaborating with Sales on lead follow-up, event activation, and sales enablement.
• Nice to have: Spanish, Portuguese, or another language relevant to the markets served.
• Nice to have: Willingness to travel occasionally to events in the United States; travel is beneficial but not required.

• Ability to work remotely from Mexico or Brazil, with candidates elsewhere in North or South America considered.