About the company
At Instacart, we invite the world to share love through food. Instacart is a Flex First team with flexibility to choose where you do your best work.
About the role
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, data pipelines, and platforms that power how Instacart markets, measures, and grows. We're seeking a Software Engineer II who will build across Technical Search Visibility (SEO) and CRM Enablement.
Responsibilities
- Design, build, and ship high-quality full-stack features that enhance search engine visibility, AI answer engine performance, and organic traffic
- Build and evolve a modular React email component library that compiles to secure, client-safe HTML
- Develop responsive, accessible HTML/CSS emails that render consistently across clients, devices, and dark mode
- Enhance the Next.js compilation pipeline (preview, compile, validate, export) for speed, reliability, and observability
- Contribute to data pipelines for SEO and AEO ingestion, transformation, and delivery
- Own execution of dynamic CRM campaigns (email, push, in-app) using structured blocks, templating languages, and JSON/YAML config, integrating with ESPs like Braze and REST APIs/webhooks
- Build automation and internal tooling that cuts QA and setup time
- Troubleshoot rendering and logic issues across devices and states
- Collaborate with product managers, designers, and marketing partners
Requirements
- 3-5 years of software engineering experience with proficiency in React, TypeScript, Ruby, Python, PostgreSQL, and SQL
- Demonstrated ability to build and launch complete full-stack features with minimal oversight
- Hands-on use of React and Next.js to componentize UI and email
- Expertise in HTML/CSS and responsive email development
- Experience with distributed systems and data engineering, with exposure to Airflow or dbt
- Comfort building and testing REST API integrations (JSON, webhooks)
- Ability to write performant code and improve observability through logging and metrics
- Strong product mindset
- Effective communicator
- Systems mindset
Preferred
- Experience with SEO/AEO initiatives, structured data (Schema.org), search engine crawling and indexing