About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager, Fashion, Home, and Interiors based in United States.
Responsibilities
- Develop and execute go-to-market strategies for new and existing products, services, and solutions serving Fashion, Home, and Interiors markets, partnering closely with Product Management to align marketing activity with business objectives.
- Own integrated marketing plans that strengthen established product portfolios while increasing awareness, adoption, and demand for emerging digital solutions, consulting services, workflow integrations, and other growth offerings.
- Develop customer segmentation, positioning, messaging, and campaigns that clearly communicate product value and differentiation across both B2B and B2C audiences.
- Partner with internal experts and content teams to bring relevant trend insights, publications, educational content, and consulting services to market through programs designed to build awareness, engagement, and qualified demand.
- Translate customer needs, market trends, cultural shifts, competitive activity, and evolving industry workflows into relevant marketing strategies, campaigns, and growth opportunities.
- Collaborate with Product, Sales, Creative, e-commerce, regional teams, and external partners to execute integrated campaigns, customer communications, sales enablement initiatives, and market-specific programs across global markets.
- Identify opportunities to deepen engagement with priority customer segments, industry communities, and strategic partners, contributing to broader partnership initiatives and major brand programs.
- Represent the organization at relevant industry events, customer meetings, trade shows, and activations to strengthen relationships, gather market intelligence, and increase visibility within the Fashion, Home, and Interiors ecosystem.
- Establish and monitor marketing and portfolio KPIs, using customer insights and campaign performance data to improve effectiveness, demonstrate business impact, and support continued growth.
- Manage multiple campaigns and projects simultaneously, balancing strategic priorities with hands-on execution, creative review, content development, and cross-functional coordination.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Fashion Merchandising, Design, Interior Design, Textile Design, or a related field, or equivalent professional experience.
- 5–8+ years of B2B and/or B2C marketing experience, preferably within fashion, home furnishings, interiors, textiles, materials, design technology, creative software, digital product creation, or related industries.
- Proven experience developing and executing integrated marketing strategies, go-to-market programs, and demand-generation campaigns across both established portfolios and new growth offerings.
- Demonstrated ability to collaborate effectively with Product Management, Sales, Creative, e-commerce, regional teams, external partners, and other cross-functional stakeholders.
- Strong understanding of the Fashion, Home, Interiors, textile, materials, design, or product-development ecosystem, including how trends, color, materials, technology, and cultural influences affect product development, sourcing, design decisions, and consumer behavior.
- Strong copywriting, editing, storytelling, and verbal communication skills, with the ability to review marketing content, messaging, and creative assets and provide clear, constructive direction.
- Familiarity with digital marketing platforms, CRM systems, e-commerce, email marketing, analytics, social media, and performance-measurement tools.
- Strong strategic thinking combined with a hands-on approach to execution, supported by excellent project management, organization, prioritization, and multitasking abilities.
- Commercial and data-informed growth mindset with the ability to connect customer insights, market intelligence, campaign performance, and business objectives.
- Strong relationship-building and collaboration skills, with the confidence to work across functions and with external partners in a fast-paced environment.
- Natural curiosity about emerging trends, technologies, digital workflows, AI-enabled design and product-development tools, and evolving customer needs.
- Existing industry relationships across fashion, home furnishings, interiors, textiles, materials, product development, or design technology are a plus.
- Familiarity with color standards, digital color workflows, color data solutions, or comparable color-management technologies is desirable.
- Experience marketing SaaS, digital workflow, PLM, design technology, consulting, data, or other solution-based offerings in addition to physical products is advantageous.
- Understanding of color management, trend forecasting, product-development workflows, sourcing, or design pro