About the company
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online, serving millions of customers in over 200 countries.
Responsibilities
- Partner with the Growth Product leader to define and drive unified company-wide growth strategy
- Develop and execute growth marketing strategy across acquisition, activation, retention, and re-engagement
- Analyze customer behavior across the entire lifecycle
- Own growth KPIs including CAC, conversion rates, LTV, retention, and revenue contribution
- Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion
- Lead annual and quarterly growth planning, forecasting, and budget allocation
- Build lifecycle marketing strategies for onboarding, engagement, retention, and advocacy
- Partner with CRM, PMM, and product teams on personalized customer journeys across email, SMS, in-app, and push
- Improve customer lifetime value through segmentation, automation, and upsell/cross-sell
- Optimize multi-channel campaigns
- Establish a culture of experimentation through A/B testing
- Analyze funnel performance, attribution, and cohort behavior
Requirements
- 10+ years of progressive experience in growth product, growth marketing, growth analytics, demand generation, lifecycle marketing, CRO, or performance marketing
- Proven success scaling customer acquisition and retention programs
- Experience analyzing CRM, performance marketing, churn, and product adoption
- Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution
- Strong analytical skills with tools such as Amplitude, BI tools, Iterable, Contentful, Statsig, or similar
- Experience managing growth tool stack and delivering measurable ROI
- Excellent leadership, communication, and stakeholder management skills
Conditions
- Based in New York City
- Comprehensive medical plans with option for 100% covered premiums
- Fertility and adoption benefits, Headspace subscription, retirement benefits with employer match
- Flexible paid time off, 12 weeks paid parental leave
- Education reimbursement, donation match, ERGs, dog-friendly workplace, free lunch and snacks, hack week twice per year