Marketing Operations Manager

About the company

• Justworks helps small businesses get off the ground by solving HR issues; data-driven and continuously iterating.

Responsibilities

• Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths.
• Own lead-management processes: intake, enrichment, qualification, scoring, routing, handoffs, recycling, re-engagement.
• Translate strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, suppression policies.
• Define operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, cross-sell.
• Partner with Campaign Operations to implement, test, and monitor journeys across execution platforms.
• Identify funnel leakage, stalled journeys, conflicting outreach, follow-up gaps; coordinate improvements.
• Partner with GTM Technology on data quality, enrichment, integrations, event/signal requirements.
• Partner with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, handoff quality.
• Use AI and experimentation to improve prioritization, segmentation, decision-making, exception detection.
• Maintain documentation, monitoring, and governance.

Requirements

• 6+ years in marketing operations, revenue operations, lifecycle operations, growth operations, or related function.
• Experience supporting a multi-product B2B technology business with self-service/product-led and sales-assisted motions.
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, lifecycle orchestration.
• Experience translating strategies into operational rules across CRM, marketing automation, customer-engagement platforms.
• Comfort with firmographic, behavioral, product-usage, engagement, and customer data.
• Strong analytical judgment; track record of improving processes across teams and systems.
• Excellent cross-functional partnership skills.
• Practical experience using AI and automation to improve GTM operations.

Conditions

• Hybrid schedule: 2 days a week from the office at 55 Water Street, New York City.
• Base wage range: $121,000.00 to $151,000.00 per year.