Account Based Marketing Manager

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

• Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
• Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.
• Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
• Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
• Establish measurement frameworks and campaign metrics alongside marketing analytics teams
• Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
• Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.

• Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
• 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
• A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
• Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
• Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
• Strong experience partnering with cross-functional project teams and working in a matrixed environment.
• A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
• Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.
• Preferred: Experience with ABM orchestration platforms (6sense certification is highly preferred).
• Preferred: Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools.
• Preferred: Experience launching successful industry-specific (vertical) ABM motions from scratch.
• Preferred: A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp.

• For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission
• The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.
• If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
• We believe in fair & equitable pay at Culture Amp, and therefore,
• Additional content from links: [https://job-boards.greenhouse.io/cultureamp/jobs/8068461]