About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Marketing & Public Affairs based in the United States. The Director will lead integrated marketing, strategic communications, media relations, and public affairs initiatives for a mission-driven organization focused on financial security and economic opportunity.
Responsibilities
- Develop and lead an integrated marketing and public affairs strategy aligned with organizational, programmatic, policy, and revenue objectives
- Maintain forward-looking 30-, 60-, and 90-day plans, anticipate communications opportunities, and provide senior leadership with clear recommendations
- Build relationships with national, regional, trade, and policy journalists; develop proactive media strategies; oversee press releases, statements, opinion pieces, and media pitches
- Prepare senior leaders for media appearances, speeches, panels, and external engagements
- Lead digital communications across social media, email, and web channels
- Establish audience growth and engagement objectives, manage editorial calendars, optimize platform-specific content
- Plan major campaigns, announcements, reports, and events from inception through execution
- Manage, coach, and develop marketing and public affairs staff
- Oversee consultants, creative agencies, and external vendors
- Partner with policy, research, programs, business development, finance, and senior leadership teams
- Evaluate grant-funded communications obligations, monitor team capacity, manage competing priorities
- Collaborate with business development teams to develop promotional assets, audience insights, case studies, and sponsorship opportunities
- Establish measurable performance indicators for audience growth, engagement, earned media, paid campaigns, registrations, lead generation, and partnership support
- Analyze results, recommend improvements, optimize advertising spend, and communicate the function's impact to senior leadership and the Board
Requirements
- Bachelor's degree in communications, marketing, public affairs, journalism, or a related field, or equivalent professional experience
- Approximately 7 or more years of progressively responsible experience in marketing, public affairs, media relations, strategic communications, or a related discipline
- Demonstrated experience managing employees, consultants, vendors, budgets, or complex cross-functional initiatives
- Proven success developing and executing communications or marketing strategies
- Experience building journalist relationships, pitching stories, developing press materials, and preparing executives for interviews
- Strong understanding of social media strategy, digital engagement, audience development, editorial planning, campaign execution, and performance analytics
- Excellent writing, editing, and presentation skills
Conditions