GTM Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps.

• Own go-to-market plans for new products from initial concept through launch and early performance.
• Develop a tiered launch model that determines the appropriate level of planning, investment, and cross-functional support for each initiative.
• Plan the new customer acquisition motion for each launch, including offer construction, quiz placement, landing pages, paid creative, first-order economics, and conversion considerations.
• Develop strategies for existing subscribers, including attach, upgrade, swap, portal and email experiences, SKU cannibalization, incremental LTV, and customer migration plans.
• Develop pricing and packaging recommendations in partnership with R&D, Supply Chain, Digital Product, Creative, and Finance.
• Prepare merchandising and promotional inputs for Digital Product and Creative teams.
• Define launch measurement plans before execution.
• Analyze launch performance and translate findings into repeatable go-to-market practices and playbooks.
• Coordinate launch and campaign timelines across teams.
• Take integrated campaigns to market across paid media, email and CRM, organic social, content, and PR.
• Manage multiple concurrent launches and campaigns.
• Build strong working relationships across functions.
• Establish a repeatable GTM process.

• 5+ years of experience in brand management, product marketing, go-to-market, or a closely related discipline.
• Experience in CPG or direct-to-consumer environments is highly desirable.
• Proven experience leading product launches end-to-end, including pricing and packaging decisions.
• Experience working with subscription commerce environments.
• Experience developing merchandising and promotional inputs for creative and product teams.
• Experience marketing to both prospective customers and existing subscriber bases.
• Demonstrated experience planning and executing integrated campaigns across paid media, email/CRM, organic social, and content.
• Working knowledge of unit economics and pricing frameworks.
• Ability to establish launch success criteria and measurement plans.
• Strong cross-functional collaboration skills.
• Excellent written communication skills.
• Strong organizational and project management abilities.
• Comfortable operating in a fast-paced, remote environment.
• Strong commercial and analytical mindset.
• Ability to work independently.

• Remote work: Full-time remote position within the United States.