Recruitment Marketing Specialist

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started.

• Build attraction plans for priority chapters, starting with Engineering, Data/AI, Design, and Commercial.
• Partner with TA and hiring leaders to understand hiring goals, talent audiences, and where Preply should show up.
• Work closely with Brand and Employer Brand to brief campaigns, content ideas, careers page updates, and event materials.
• Help identify strong internal proof points - people, projects, team moments, and business impact - that can inspire employer brand content.
• Shape and deliver talent events with TA and Chapter Leads, from meetups and conferences to sponsorships and in-house activations.
• Bring creative ideas to event engagement: booth experiences, speaker opportunities, follow-up journeys, candidate conversations, and moments that make Preply memorable.
• Own our Glassdoor strategy, including review responses, reputation themes, profile improvements, and actions that strengthen how candidates see Preply.
• Coordinate paid and organic recruitment campaigns, including LinkedIn ads, job boards, and niche talent platforms.
• Improve the careers page as a candidate journey: spot gaps, recommend updates, and track how changes impact engagement and applications.
• Measure the impact of events, campaigns, channels, and Glassdoor activity through clear KPIs such as reach, engagement, leads, source quality, conversion, and pipeline contribution.
• Share learnings with TA, Brand, and business stakeholders so we keep improving where we invest time, energy, and budget.

• 6+ years across recruitment marketing, talent marketing, employer brand activation, talent events, or similar.
• Strong understanding of talent audiences and attraction strategies.
• Experience with events, campaigns, and employer branding.
• Data-driven mindset with ability to measure and optimize.
• Excellent communication and stakeholder management skills.

• Be part of a high-performing, ambitious team.
• Opportunity to shape recruitment marketing at a unicorn company.
• Work in a collaborative, curious, data-informed environment.