Performance Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a German-speaking Performance Marketing Lead based in United Kingdom.

• Own the paid acquisition strategy, performance standards, and campaign quality across a portfolio of 25+ B2B SaaS brands.
• Personally manage and optimise high-priority advertising accounts across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant platforms.
• Develop and test ad copy, targeting strategies, landing pages, and campaign structures to improve lead generation and overall marketing performance.
• Lead and support a network of PPC freelancers by setting objectives, reviewing account performance, approving budgets, challenging strategic decisions, and coordinating regular check-ins.
• Advise brand stakeholders on channel selection, budget allocation, and realistic performance expectations, prioritising lead quality and business outcomes over vanity metrics.
• Establish consistent campaign structures, conversion tracking, reporting practices, and documentation to maintain high standards across brands and support scalable growth.
• Audit and integrate the paid advertising setups of newly acquired businesses, ensuring smooth transitions and minimising disruption to campaign performance.
• Collaborate with data analytics specialists to improve tracking, attribution, offline conversion imports, and CRM data integration with advertising platforms.
• Support acquisition due diligence by evaluating paid marketing performance and identifying opportunities and risks within prospective businesses.
• Maintain close alignment with SEO and other marketing functions to ensure coordinated acquisition strategies.
• Identify practical applications for AI tools to improve campaign research, analysis, optimisation, and reporting workflows.

• Several years of experience owning substantial paid media budgets, ideally €1 million or more annually, while remaining actively involved in campaign execution and optimisation.
• Strong B2B lead-generation experience, particularly in search advertising, with an understanding of low conversion volumes, long sales cycles, and the importance of lead quality.
• Experience managing campaigns across a wide range of budgets, from a few thousand euros per month to six-figure monthly investments, with the ability to prioritise effectively when resources are limited.
• Advanced expertise in Google Ads and Microsoft Ads, along with strong hands-on experience in LinkedIn Ads and the ability to learn additional platforms as business needs evolve.
• Solid understanding of marketing measurement and attribution, including GA4, Google Tag Manager, offline conversion imports, and CRM integrations.
• German proficiency at C1 level or above, or native-level fluency, with the ability to write and review persuasive German-language advertising copy.
• Fluent English communication skills for collaborating with international colleagues and stakeholders.
• Strong analytical, strategic, and problem-solving abilities, combined with sound judgement in budget allocation and performance optimisation.
• Experience leading external specialists or freelancers, providing constructive feedback, setting clear expectations, and maintaining accountability without relying on formal line management.
• Genuine enthusiasm for AI-powered workflows, with practical experience using tools such as Claude or similar platforms to improve research, analysis, campaign execution, or reporting.
• A self-directed, adaptable working style suited to a fully remote environment, with the confidence to challenge assumptions and communicate recommendations clearly.

• Fully remote work: Work from a location that suits you, with flexibility over how you organise your working day.
• Autonomy and ownership: Take responsibility for paid performance strategy across a diverse portfolio and shape how the function evolves.
• Flexible time off: Enjoy flexibility to recharge and maintain a sustainable work-life balance.
• Low-bureaucracy environment: Spend less time navigating unnecessary processes and more time delivering meaningful results.
• Collaborative team culture: Work with friendly, supportive colleagues who value knowledge-sharing, initiative, and practical problem-solving.
• Professional network: Connect with SaaS professionals across different businesses, exchanging expertise, ideas, and best practices.
• AI-driven innovation: Explore and implement emerging AI tools to improve marketing efficiency and performance.
• Transparent compensation: Location-adjusted salary ranges are shared in writing before the first interview, helping candidates assess the opportunity with clarity.