About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Affiliate Marketing Specialist based in India.
Responsibilities
- Develop and execute comprehensive affiliate marketing strategies focused on partner recruitment, activation, retention, and revenue growth across international markets.
- Identify, recruit, onboard, and develop high-value affiliate partners, negotiating contracts, commission structures, incentives, and commercial terms.
- Own affiliate relationships end to end, including tracking setup, promotional offers, payment reconciliation, partner support, activation, and ongoing account management.
- Analyze performance across partners, cohorts, geographies, and partner categories to identify growth opportunities, underperformance, and optimization priorities.
- Monitor revenue, conversion quality, CAC, LTV, ROAS, partner ROI, and fraud indicators, translating insights into practical performance improvements.
- Manage commission expenditure within approved budgets and recommend reallocations based on partner performance, growth potential, and return on investment.
- Design and execute structured tests across commission tiers, incentives, promotional offers, audience segments, and campaign mechanics to improve conversion and partner engagement.
- Collaborate with Creative teams to develop promotional content, marketing materials, and affiliate assets that support partner activation and campaign execution.
- Partner with Product, Brand, Data, and Engineering teams to strengthen tracking, attribution, measurement accuracy, and fraud detection.
- Work with Finance and Legal teams on payment processes, commercial agreements, compliance, and revenue-quality requirements.
- Build strong, long-term partner relationships by providing guidance, performance insights, and ongoing support to improve engagement and retention.
- Stay current with affiliate marketing trends, competitive developments, emerging technologies, regulatory requirements, and industry best practices.
- Present performance insights and optimization recommendations through dashboards, reports, and structured presentations to internal stakeholders and external partners.
Requirements
- 5+ years of hands-on experience in affiliate marketing, ideally within B2C subscription, consumer technology, SaaS, or other digital businesses.
- Proven experience recruiting, onboarding, activating, and scaling affiliate partner networks across international markets.
- Strong track record of using data to guide decisions around commissions, incentives, budgets, acquisition, revenue, and partner ROI.
- Hands-on experience with affiliate platforms and networks such as Impact, PartnerStack, or comparable solutions.
- Strong analytical skills, with the ability to evaluate partner performance, identify high-potential segments, diagnose performance changes, and prioritize optimization opportunities.
- Solid understanding of attribution, affiliate measurement, fraud detection, quality control, and conversion tracking.
- Experience using performance data to shape partner recruitment strategies, incentive structures, campaign planning, and broader program decisions.
- Strong commercial judgment and negotiation skills, with the ability to manage multiple partner relationships and commercial discussions independently.
- Experience designing, executing, and analyzing structured experiments or A/B tests involving incentives, offers, audiences, and conversion mechanics.
- Excellent communication and presentation skills, with the ability to explain complex performance findings and recommendations clearly.
- Ability to collaborate effectively with distributed, cross-functional teams across Marketing, Product, Brand, Data, Finance, Engineering, Creative, and Legal.
- High degree of ownership, organization, adaptability, and comfort working independently in a remote environment.
- Strong working knowledge of affiliate marketing, affiliate program management, performance and revenue optimization, data analysis, attribution, and partner performance management.
Conditions
- Fully remote, full-time opportunity based in India.
- Senior-level ownership of a global affiliate marketing program.
- Opportunity to directly influence acquisition, revenue growth, partner ROI, and overall marketing performance.
- Exposure to diverse international affiliate partners, markets, business models, and digital acquisition channels.
- Cross-functional collaboration with teams spanning Marketing, Product, Brand, Data, Engineering, Finance, Creative, and Legal.
- Opportunity to work with affiliate platforms, advanced performance analytics, attribution systems, experimentation, and optimization initiatives.
- High-autonomy environment suited to an experienced affiliate marketing professional who enjoys owning outcomes end to end.