About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Category Analyst based in United States.
Responsibilities
- Manage item and product databases across Circana, SPINS, and Nielsen, including new item submissions and ongoing maintenance.
- Track competitive products and new SKUs entering the market to keep databases accurate and up to date.
- Communicate database changes and updates to relevant internal teams.
- Partner with data providers and internal stakeholders to resolve data accuracy and item setup issues.
- Maintain and evolve recurring reporting as the business grows across retailers, products, and competitive dynamics.
- Develop and distribute customer scorecards using POS data from major retail customer portals.
- Provide high-level commentary and actionable insights on customer, brand, and category performance.
- Identify key drivers behind performance trends and highlight areas requiring further investigation.
- Develop and update weekly and monthly consumption and shopper reporting.
- Analyze POS, shopper, and category trends across brands, segments, pack sizes, pricing, promotion, and distribution.
- Communicate relevant market and shopper insights to internal teams.
- Support customer presentations, category reviews, and sales preparation with data-driven insights.
- Create planograms and shelf mock-ups for customer meetings, category reviews, and internal presentations.
- Use VisionGroup or comparable space-planning software to develop accurate and visually compelling shelf sets.
- Apply category and shopper insights to assortment and merchandising recommendations.
- Provide analytical and category management support to Natural Channel and smaller customer accounts.
- Support Sales teams with customer reporting, category insights, assortment analysis, and competitive tracking.
- Participate in customer preparation and meetings while building customer-facing and category management experience.
Requirements
- Bachelor’s degree.
- 2–4 years of experience in Category Management, Customer Development, Sales Analytics, Business Analytics, or a related CPG function.
- Experience working with syndicated, POS, and/or consumer and shopper data.
- Experience with syndicated data providers such as Circana, SPINS, and/or Nielsen.
- Strong proficiency in Microsoft Excel and PowerPoint.
- Ability to translate complex data into clear, actionable business insights.
- Strong attention to detail and commitment to data accuracy.
- Knowledge of CPG, consumer, and shopper fundamentals.
- Strong written and verbal communication skills.
- Excellent organizational and project management abilities.
- Ability to manage multiple priorities, projects, and deadlines effectively.
- Strong critical thinking and problem-solving skills.
- Ability to collaborate effectively with cross-functional teams.
- CPG beverage category experience is preferred.
- Experience managing syndicated data or product/item databases is a plus.
- Experience with customer POS portals and scorecarding is preferred.
- Experience with VisionGroup or other planogram and space-planning software is a plus.
- Experience supporting Natural Channel or smaller CPG accounts is beneficial.
Conditions
- Salary: $90,000–$95,000 annually, plus an annual bonus opportunity.
- Work Model: Fully remote position.
- Travel: Minimal travel required.
- Employment: Full-time, regular position with exempt status.
- Healthcare: Medical, dental, and vision coverage.
- Insurance: Group life and AD&D insurance, voluntary life and AD&D coverage, and short- and long-term disability insurance.
- Retirement: 401(k) plan.
- Paid Time Off: PTO to support time away from work.
- Flexible Spending: Flexible spending account options.
- Wellness: Gym membership discounts.
- Support: Employee Assistance Program.
- Professional Growth: Hands-on exposure to category management, sales analytics, customer insights, and commercial decision-making.
- Career Development: Opportunity to build toward increased customer-facing and category management responsibilities.