Partner company seeking a Director, Analytics based in the United States.
Responsibilities
Develop a deep understanding of client business objectives and establish effective measurement frameworks and reporting roadmaps.
Lead analytics strategy across key accounts, ensuring measurement initiatives support client goals.
Oversee development of dashboards, campaign performance reports, and advanced measurement solutions, including brand health analysis, incrementality studies, and A/B testing.
Translate complex analytical findings into compelling narratives and actionable recommendations.
Prepare and deliver executive-level presentations and analytical reports to clients.
Manage client relationships and lead analytics workstreams across multiple accounts.
Lead, mentor, and develop analysts and managers.
Collaborate with data engineering, business intelligence, and marketing science teams.
Maintain data accuracy, integrity, and consistency.
Partner with media planning and investment teams on annual budget development and campaign optimization.
Identify opportunities to improve analytical processes and measurement methodologies.
Stay informed about industry trends and emerging analytical tools.
Requirements
University degree and at least 7 years of experience in data analytics within advertising, management consulting, marketing, digital consulting, or a related field.
Proven leadership experience managing client relationships and directing analytics initiatives.
Strong understanding of media metrics, campaign performance evaluation, and marketing effectiveness measurement.
Experience with attribution modeling and interpretation of Marketing Mix Modeling (MMM) results.
Expertise designing and executing A/B tests, multivariate experiments, geo-lift tests, and incrementality studies.
Ability to develop analytics-led strategies that improve marketing performance.
Excellent communication, presentation, and storytelling skills.
Experience coaching and developing colleagues.
Proficiency with analytical and data visualization tools such as Excel, Tableau, and Power BI; SQL experience is an advantage.
Strong organizational skills and attention to detail.
Comfort navigating ambiguity and adapting to changing client needs.
Familiarity with agency-side media planning and campaign execution is desirable.
Conditions
Annual base salary: $135,000–$180,000 USD, depending on qualifications, skills, and geographic location.
Multiple health insurance options.
Flexible paid time off (PTO).
Life insurance.
401(k) retirement plan.
Opportunities to lead strategic analytics initiatives.
Collaborative, cross-functional environment.
Work location flexibility, with remote work available alongside office locations in Kansas City, Denver, Chicago, and New York.