Demand Generation Lead

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires. Founded in 2019, Linear has become the platform of choice for more than 40,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America and Europe, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship.

• Work with Magic, our in-house design team, on the web pages and ad creative that future customers see first.
• Own paid media end to end, from channel strategy and budget to the creative itself, including account-based campaigns for enterprise accounts in partnership with sales and event marketing.
• Own search, both the classic kind and the answers AI gives when someone asks which tools to use.
• Define how we measure success for this motion.
• Use AI and automation tools actively to move faster and do more. This is a core part of how we expect this role to operate, not a nice-to-have.

• 5+ years in growth or demand generation at a B2B SaaS company, with hands-on experience across web, paid media, and ABM, and real time spent generating pipeline for an enterprise sales team.
• Genuine design sense. You can direct creative and identify when something feels off.
• Strong instincts around Linear’s core audience (product and engineering teams), and you can speak their language.
• Disciplined with capital (anyone can throw dollars at problems), but you know when to double down.
• Fluent in measurement without being captive to it. You can build the reporting and argue the pipeline math, and still defend spend a dashboard will never really explain.
• Deep fluency with AI tooling. You default to automation and use it to do work that would otherwise take a team.
• Very well versed with attribution, but somewhat disillusioned with it. We’re not going to spend much energy defining attribution, we just need someone with good instincts.

• Remote-first with optional co-working offices in San Francisco, New York, and London.
• Competitive salary and equity.
• Employee-friendly equity terms including early exercise in the US and extended exercise windows.
• Daily meal and coffee stipend on every workday.
• Paid co-working space or desk.
• Health coverage (based on country requirements).
• 5 weeks paid vacation, plus local statutory holidays.
• 4 months paid parental leave.
• Paid month off after 4 years & every 2 years thereafter.
• Regular team events and off-sites.