About the company
inDrive is a global ride-hailing company expanding into food delivery.
Responsibilities
- Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
- Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.
- Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
- Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
- Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
- Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
- Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.
Requirements
- Strong strategic thinking, deep understanding of marketplace business models, entrepreneur mindset and analytical approach.
- Ability to do marketing for both segments: demand and supply (restaurants).
- Experience in food delivery or marketplace is a plus.
Conditions
- Main performance metrics: new users / monthly transactional users / orders / amount of restaurants / LTV/CAC.