About the role
*Preferable to have someone near one of our offices in NYC or San Francisco, but open to hiring around the world for the right candidate.
Runway Enterprise is a complete solution for enterprises, offering out-of-the-box creative tools, a generative media developer platform, model licensing, and forward-deployed creatives and researchers that embed directly within enterprises.
We're hiring an Enterprise product marketing leader for Runway Enterprise, leading the segment and developing priority verticals including Media, Retail/eCommerce, Software, and more.
This is not a purely positioning or “launch” role. You'll own the success of the enterprise segment, partnering closely with the sales & enablement team, enterprise marketing & growth. You’ll lead the development of Runway’s overall enterprise messaging and positioning and create tailored, vertical-specific messages and value propositions, built from your first-hand experiences engaging directly with Runway’s customers.
This is a builder's role. You'll be defining the discipline, working shoulder-to-shoulder with sales, product, creative, marketing and growth; you'll be measured on the growth of the business (not just on assets shipped or messaging consistency).
What you'll do
- Own the Enterprise segment. Define Runway audiences in the enterprise: who they are, the jobs they hire Runway for, how they differ across verticals. Ground audiences in hands on customer research, win/loss details, and usage analysis. Turn these insights into a point of view that product and leadership actually build against.
- Own positioning and messaging for enterprise & vertical solutions. Define how Runway is positioned across its audiences, with tight value propositions and proof points for key verticals. You’ll make the story sharp, consistent, and reflective of Runway's ambitious brand, and make sure a professional buyer recognizes themselves in it.
- Drive acquisition and conversion, not just awareness. Partner with growth to move the funnel that matters for this segment: acquisition channels and targeting that find more customers within our ICPs. You're comfortable owning metrics and running experiments, not just producing the narrative around them.
- Drive competitive intelligence and response. Track and deeply understand the key players across the AI creative tools market. Turn your market understanding into a living point of view on where we win, where we're exposed, and how we respond, and make it legible to product and leadership.
- Partner on enablement. Partner with the sales enablement team to develop assets that drive confidence in Runway’s customers and sellers alike.
- Player & coach. You’ll operate hands on as the direct owner of Enterprise and Solutions Marketing; opportunity to lead and manage a team of PMMs for candidates of the right seniority.
What we're looking for
- 8+ years in product marketing, including time leading PMM for a winning enterprise product at meaningful scale. You’ll bring a track record of work that moved business metrics and grew new verticals (not just launches & messaging that you shipped).
- Core & Vertical expertise. You’re comfortable leading product positioning exercises at the executive level. You come with a proven track record of industry/vertical product marketing, including defining, developing, and launching new verticals.
- Exceptional positioning and narrative craft. You can take research concepts and technical products and make them land for a discerning, professional audience. You create sharp positioning, ad creative, and launch stories (and you can write them yourself).
- You thrive in an environment with rapid pace and a high accountability culture. You move very fast, make decisions with incomplete information, and instinctively gravitate toward shipping today (not writing docs for tomorrow).
- Sharp competitive instincts. You track markets closely, form a real point of view on where to win, and translate it into product and messaging decisions.
- Excellent written and verbal communication. You confidently assess the state of the business, call out challenges, and articulate your plans to solve them.
- (Bonus) Pricing and packaging experience. You've shaped how a product is packaged and priced across individual and team/enterprise tiers, and you understand the tradeoffs a self-serve-to-enterprise motion creates.
- (Bonus) PLG. You've led product marketing efforts in a growth stage company with both PLG & Sales Led motions.