Senior Sales Director

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.

• Bring Operational Rigor & Scale – Instill execution excellence across the team by embedding frameworks like MEDDPICC deeply into the sales cycle, ensuring accurate forecasting, and driving high-velocity pipeline generation.
• Be the Ultimate Deal Sparring Partner – Act as a strategic sounding board for your team. Regularly review account plans, challenge assumptions, help reps see blind spots, and actively coach them on navigating complex, multi-stakeholder enterprise deals.
• Drive the Programmable Enterprise Playbook – Empower your team to disrupt rigid, checklist-driven RFP cycles by changing the narrative. You will coach reps to position Cloudflare not just as a standard vendor, but as an agile, programmable platform.
• Drive Modern Sales Innovation – Equip and guide the team to leverage modern AI tools to accelerate the sales cycle—using data-driven insights for sharp coaching, and employing AI to hyper-tailor business proposals to specific customer challenges.
• Build & Scale a Team of A-Players – Recruit, onboard, and develop enterprise sellers who consistently exceed quota, while helping them build a strong internal network across Cloudflare's global organization.
• Craft & Own the Market – Define the enterprise playbook for the Benelux, from territory design to C-suite engagement, leveraging your existing local network to accelerate market footprint.

• Proven Enterprise Sales Leader – 7+ years of experience managing and scaling teams in cloud, cybersecurity, or enterprise infrastructure, ideally backed by a strong existing network in the Benelux market.
• Operational Rigor & MEDDPICC Expert – Deeply operational and process-driven; you know how to run a predictable enterprise forecast and use qualification frameworks to inspect and elevate deals.
• The Strategic Coach – A passion for deal strategy and people development. You don't just manage KPIs; you get into the trenches to help reps reframe value and build complex business cases.
• High-Level Architectural & Platform Literacy – Fluency in modern cloud infrastructure and an understanding of why the industry is moving from rigid appliances to programmable edge networks. You can confidently grasp how Zero Trust architectures, Cloud Networking (SASE/SD-WAN), application security, and edge programmability impact an enterprise's strategy.
• Tech-Forward & Adaptable – Forward-thinking about how technology can optimize sales. You understand how to use AI and data analytics to drive better decision-making, speed up the sales process, and help reps tailor highly contextual business proposals.

• Available Locations: Netherlands
• Reporting directly to the Area VP
• Lead both our Named and Major Accounts teams in the Netherlands