Head of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in France.

This is a high-impact marketing leadership role focused on accelerating growth within clinical trial analytics and specialist B2B technology services.

• Own and execute the marketing strategy in alignment with company growth, revenue, and commercial priorities.
• Define Marketing's role across the full funnel, strengthening inbound demand generation while developing sales-aligned outbound initiatives.
• Partner closely with Sales to create targeted campaigns, including ABM, content, sales enablement, and coordinated outreach programs that convert interest into qualified opportunities.
• Strengthen content, SEO/SEM, events, social media, paid campaigns, partnerships, and other relevant acquisition channels.
• Develop and maintain a content strategy spanning case studies, articles, videos, and sales-facing materials, tailored to customer segments and commercial objectives.
• Build a strong feedback loop with Sales to continuously improve campaigns based on conversion data, customer needs, and pipeline outcomes.
• Position the organization as a premium specialist consultancy in clinical trial analytics, creating messaging that demonstrates deep expertise to pharma and life sciences audiences.
• Maintain a strong connection with the wider technology and open-source community while adapting messaging for different audiences.
• Establish KPIs and benchmarks, using qualified pipeline value as the primary measure of marketing contribution.
• Lead a hypothesis-driven approach to marketing by testing initiatives, measuring results, learning from performance, and reallocating resources where needed.
• Use AI extensively for reporting, data synthesis, market intelligence, campaign insights, and analysis of sales and market signals.
• Identify and implement automation and technology that improve the speed, efficiency, and quality of marketing decisions.
• Lead and develop a distributed marketing team, including hiring plans, team structure, external partners, and individual development.
• Work closely with the CEO, Sales leadership, and technology leaders to align marketing with broader business priorities.
• Own the marketing budget and make investment decisions based on expected commercial impact and qualified pipeline contribution.
• Track success through qualified pipeline value, new customer acquisition, SQL volume, conversion rates, traffic and engagement, CAC, content and campaign performance, event participation, and other agreed leading indicators.

• 6+ years of marketing leadership experience in B2B IT, ideally within an international organization.
• Demonstrated success managing full-funnel marketing campaigns from strategy and concept through execution, covering both inbound demand generation and sales-aligned outbound activity.
• Experience owning or jointly owning pipeline- or revenue-related KPIs with Sales, rather than focusing primarily on brand or awareness metrics.
• Strong strategic thinking combined with a hands-on, execution-oriented approach and the ability to move rapidly from strategy to testing and iteration.
• Strong analytical and quantitative skills, with the ability to understand not only what worked but why initiatives missed their targets and what should happen next.
• Solid knowledge of B2B marketing channels and practices, including content, SEO/SEM, paid campaigns, partnerships, and ABM.
• Experience working successfully in remote-first and international environments.
• Excellent written and spoken English.
• Strong communication and interpersonal skills, including active listening, clear communication, context retention, openness, patience, and emotional intelligence.
• A proactive, ambitious mindset with a strong commitment to continuous improvement.
• Good understanding of B2B technology and how technology solutions create measurable business value.
• Hands-on experience using AI in everyday marketing activities, particularly reporting, synthesis, market intelligence, and converting commercial signals into marketing insights.
• Strong ownership of team and business outcomes, with the ability to motivate others through clear objectives, visible progress, and measurable achievements.
• Experience marketing a niche or highly specialized product or service, particularly in B2B technology or professional services, is a plus.
• Experience in organizations where Marketing and Sales jointly influence or own pipeline generation is a plus.
• An interest in open source, pharma, or clinical research is advantageous.

• High-impact leadership position with direct ownership of marketing strategy and its contribution to qualified pipeline and company growth.
• Opportunity to shape the collaboration between Marketing and Sales around shared commercial goals.
• Significant autonomy over marketing strategy, budget allocation, team structure, and agency or vendor partnerships.
• Fully remote work with flexible working hours and core responsibilities aligned with CET.
• Performance-based bonus of up to two