About the company
Bolna is a Voice AI orchestration platform powering 33M+ calls every month for enterprises across BFSI, e-commerce, logistics, and more. They build intelligent voice agents that businesses can deploy at scale.
Responsibilities
- Own GTM for product launches and major feature releases.
- Develop positioning, messaging, launch narratives, and product stories.
- Create launch assets - demos, product pages, documentation, comparison pages, presentations, and content.
- Own product activation and adoption; identify funnel gaps and work with Product/Growth to improve them.
- Run webinars, demos, and product education initiatives.
- Build competitive intelligence, sales enablement, and battlecards.
- Partner with Sales to understand customer objections and translate them into better GTM.
- Work with founders, Product, Engineering, and Growth to shape how Bolna goes to market.
Requirements
- 4–7 years of Product Marketing experience, ideally in B2B SaaS, AI, developer tools, or technical products.
- Strong experience in product launches, positioning, messaging, and GTM.
- Excellent written, verbal, and presentation skills.
- Strong analytical and problem-solving skills.
- Comfortable working in a 0→1, fast-moving startup environment.
- Technical curiosity and ability to understand and demo complex products.
- Strong ownership and attention to detail.
- Good to have: Experience with AI/Voice AI, developer-facing products, APIs, product-led growth, or enterprise SaaS.
Conditions
- Work directly with founders and senior leadership.
- Build the Product Marketing function from the ground up.
- High ownership across Product, Sales, Growth, and Engineering.
- Competitive compensation + meaningful ESOPs.
- Location: Bengaluru.