About Bolna
Bolna is a Voice AI orchestration platform powering
33M+ calls every month
for enterprises across BFSI, e-commerce, logistics, and more.
We build intelligent voice agents that businesses can deploy at scale. The challenge? We build great products, but too few people outside our existing customers know about them.
We’re hiring a Product Marketing Manager to change that.
This Role
You’ll own
Product GTM end-to-end
You’ll work closely with founders, Product, Engineering, and Sales to turn complex technical capabilities into stories, demos, and content that customers understand and care about.
You’ll also own the journey from
first touch to product activation
, identifying drop-offs and driving initiatives to improve adoption.
This is a hands-on role for someone who enjoys going deep into a technical product and can
use and demo the product themselves
.
What You’ll Do
Own GTM for product launches and major feature releases.
Develop
positioning, messaging, launch narratives, and product stories
.
Create launch assets - demos, product pages, documentation, comparison pages, presentations, and content.
Own product activation and adoption; identify funnel gaps and work with Product/Growth to improve them.
Run webinars, demos, and product education initiatives.
Build competitive intelligence, sales enablement, and battlecards.
Partner with Sales to understand customer objections and translate them into better GTM.
Work with founders, Product, Engineering, and Growth to shape how Bolna goes to market.
What We’re Looking For
4–7 years of Product Marketing experience
, ideally in B2B SaaS, AI, developer tools, or technical products.
Strong experience in
product launches, positioning, messaging, and GTM
.
Excellent written, verbal, and presentation skills.
Strong analytical and problem-solving skills.
Comfortable working in a
0→1, fast-moving startup environment
.
Technical curiosity and ability to understand and demo complex products.
Strong ownership and attention to detail.
Good to have:
Experience with AI/Voice AI, developer-facing products, APIs, product-led growth, or enterprise SaaS.
Why Bolna
Work directly with founders and senior leadership.
Build the Product Marketing function from the ground up.
Work on a technical product with real enterprise scale.
High ownership across Product, Sales, Growth, and Engineering.
Competitive compensation + meaningful ESOPs.