Email & SMS Marketing Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Email & SMS Marketing Strategist based in United States.

• Plan, build, test, and launch end-to-end email and SMS campaigns, ensuring high-quality execution, regulatory compliance, and strong list hygiene.
• Develop and maintain responsive, mobile-friendly email templates using HTML and CSS, including dynamic content and advanced segmentation capabilities.
• Create sophisticated audience segments using subscriber behavior, demographics, and other relevant data to support personalized messaging.
• Monitor campaign performance through metrics such as open rates, click-through rates, and opt-out rates, using insights to identify optimization opportunities.
• Design and execute A/B tests across subject lines, messaging, layouts, and other campaign elements, then interpret results to improve engagement and conversion.
• Serve as a key point of contact for email and SMS campaign requirements, partnering with content, design, and marketing stakeholders to align communications with organizational objectives.
• Manage campaign timelines, assets, dependencies, and cross-functional deliverables to meet milestones and performance targets.
• Maintain awareness of digital marketing trends, platform developments, and industry best practices, sharing relevant knowledge with colleagues.
• Support integrations involving direct mail, social media, marketing automation, and data management to strengthen the broader channel strategy.
• Ensure campaigns comply with applicable email and SMS regulations, including CAN-SPAM, TCPA, and GDPR.

• Bachelor’s degree in Marketing, Communications, or a related field required; a master’s degree is preferred.
• 5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive.
• Strong proficiency in HTML and CSS, including the ability to build and troubleshoot responsive, mobile-friendly email templates.
• Demonstrated expertise in audience segmentation and data analysis, with the ability to use subscriber behavior and demographics to develop targeted campaigns.
• Experience planning, executing, and analyzing A/B tests to optimize campaign performance.
• Strong project management skills and experience coordinating complex, multi-layered campaigns across cross-functional teams.
• Excellent written and verbal communication skills, including experience presenting information and recommendations to senior stakeholders.
• Working knowledge of email and SMS marketing regulations, including CAN-SPAM, TCPA, and GDPR.
• Active involvement in an evangelical Christian church.
• Willingness and ability to travel to the Middle Tennessee area approximately 2–4 times per year for team gatherings.
• Preferred experience with Salesforce Marketing Cloud features such as Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect.
• Familiarity with analytics and reporting tools, marketing automation platforms, and testing technologies is a plus.
• Exposure to JavaScript for advanced campaign development and dynamic content, as well as direct mail and social media integrations, is preferred.

• Remote position within the United States.
• Work-from-anywhere environment with autonomy and flexibility around working hours.
• Comprehensive benefits for eligible full-time employees, including healthcare coverage.
• Vacation and sick time.
• Paid holidays and care days.
• 401(k) retirement plan.
• Maternity and parental leave.
• Adoption assistance.
• Mission trip time.
• Equipment and resources provided to support a productive and ergonomic remote workspace.
• Travel support for key team gatherings.
• Occasional travel to Nashville/Middle Tennessee, approximately 2–4 times per year.