About the company
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs.
Responsibilities
- Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
- Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
- Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
- Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
- Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
- Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
- Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team
Requirements
- Senior-level experience in marketing, with a focus on passenger acquisition, retention, and brand growth
- Strong understanding of local markets in Southern Africa, particularly South Africa
- Experience in executing marketing activations, partnerships, and brand-building initiatives
- Ability to work in a matrix structure and collaborate with cross-functional teams
- Analytical skills to analyze funnels and conduct CustDev research
- Experience with performance marketing and testing hypotheses
Conditions
- Full Time
- Workplace type: Hybrid
- Location: Pretoria, Gauteng Province, South Africa