We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for
inDrive Southern Africa region with a primary focus on South Africa.
You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground – leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.
Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team