VP of Lifecycle and Growth Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Lifecycle & Growth Marketing based in the United States. This is an exciting opportunity to lead a comprehensive growth and lifecycle marketing strategy for a rapidly expanding education technology business.

• Audience Growth & Content Strategy: Develop and execute an audience growth strategy spanning prospects, customers, advocates, and industry influencers. Partner with Communications and other marketing teams to build an integrated content plan, establish engagement metrics, and create educational programs that support prospects throughout the buyer journey, including complex purchasing decisions involving multiple stakeholders.
• Lifecycle Marketing & Customer Expansion: Design and optimize end-to-end lifecycle journeys, from initial prospect engagement and sales handoff through onboarding, implementation, customer success, renewals, upselling, and advocacy. Establish consistent governance, audience segmentation, and communication standards across Marketing, Product, Customer Success, and Sales.
• Demand Generation & Revenue Growth: Lead demand generation, email marketing, and event marketing to improve pipeline efficiency, channel performance, and revenue contribution. Develop integrated campaigns that connect audience education with measurable business outcomes and support adoption and expansion across existing and future product offerings.
• Event Strategy & Execution: Own the strategy for virtual and in-person events, including webinars and other engagement programs. Ensure events reinforce key campaigns, communicate compelling product stories, and reach the audiences most likely to drive engagement and growth.
• Team Leadership & Development: Lead, mentor, and develop a multidisciplinary team of managers and specialists across Demand Generation, Email Marketing, Pendo, Webinars, and Events. Establish clear priorities, performance expectations, and collaborative ways of working to support continuous improvement and scalable execution.
• Cross-Functional Collaboration & Analytics: Partner with Revenue Operations, Marketing Analytics, Product Marketing, Customer Success, and Sales to optimize targeting, timing, messaging, and campaign effectiveness. Use data and performance insights to refine strategies, improve attribution, and identify new growth opportunities.
• Privacy, Compliance & Innovation: Collaborate with Legal and Security teams to ensure marketing activities meet the safety, privacy, and compliance requirements of the K–12 education sector. Explore and implement AI-powered approaches to scale content creation, audience targeting, campaign execution, and performance measurement.
• Executive Leadership: Represent Marketing on the company leadership council, helping drive cross-functional alignment, strategic decision-making, and the integration of marketing priorities into broader business objectives.

• Experience: At least 12 years of experience in growth, lifecycle, or demand generation marketing, including several years in senior leadership positions. Proven SaaS experience is required, while experience in education technology is a strong advantage.
• Strategic Growth Leadership: Demonstrated success building or scaling an integrated audience growth engine across multiple products, connecting marketing programs with customer adoption, expansion, and long-term value.
• People Management: Proven experience managing managers and leading multidisciplinary marketing teams of five or more people. Strong coaching, delegation, prioritization, and team development skills are essential.
• Revenue & Performance Orientation: A track record of measurable pipeline and revenue contributions from owned and organic channels, supported by a strong understanding of marketing KPIs, attribution, conversion rates, and performance measurement.
• Lifecycle & Demand Generation Expertise: Hands-on knowledge of lifecycle strategy, audience segmentation, email marketing, demand generation, customer engagement, and expansion campaigns. Experience managing virtual and in-person event marketing as part of an integrated growth strategy is also required.
• Strategic and Operational Agility: Ability to establish a clear vision and translate it into actionable programs while remaining comfortable working directly on campaigns, lifecycle journeys, and performance optimization when needed.
• Technology & Marketing Operations: Familiarity with modern marketing platforms and tools, including HubSpot, Pendo, webinars, and events.