About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Automation Specialist — Digital Experience based in United States.
Responsibilities
- Design and implement AI-enabled digital journeys across websites and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
- Map prospect and customer journeys and develop nurture programs that guide audiences from anonymous website visitors through identification, engagement, conversion, and qualification.
- Analyze prospect behaviors and identify next-best actions to coordinate relevant experiences across multiple marketing touchpoints.
- Own the operational connection between website experiences and HubSpot, ensuring engagement data is captured accurately and consistently.
- Establish and maintain standards for website-to-HubSpot tracking and data collection to support segmentation, automation, personalization, and lead nurturing.
- Serve as a subject-matter expert for HubSpot Marketing Hub automation, including emerging AI capabilities and opportunities to improve personalization, conversion, engagement, and marketing productivity.
- Partner with marketing stakeholders to define valuable digital engagement signals and determine which behaviors should contribute to lead scoring and qualification.
- Maintain quality assurance processes and comprehensive documentation for major automations, including triggers, dependencies, workflows, and business rules.
- Collaborate across Marketing, Web, Content, and Marketing Operations to connect digital experiences with broader prospect and lead-management journeys.
- Identify opportunities to improve automation performance, operational efficiency, and the consistency of global marketing programs.
Requirements
- 7+ years of professional experience in Marketing Operations, Marketing Automation, or a closely related discipline.
- At least 2 years of direct, hands-on experience with HubSpot Marketing Hub.
- Proven experience designing, implementing, and managing complex HubSpot workflows and nurture programs.
- Strong understanding of forms, landing pages, segmentation, personalization, behavioral triggers, and digital conversion strategies.
- Experience working with digital advertising platforms that drive traffic into digital marketing and conversion experiences.
- Strong analytical and troubleshooting skills, with the ability to investigate issues, interpret behavioral data, and develop practical solutions.
- Excellent documentation and organizational skills, particularly for complex automation processes, dependencies, triggers, and business rules.
- Ability to collaborate effectively across marketing, web, content, and operations teams and communicate technical concepts to business stakeholders.
- HubSpot Marketing Hub certification or related HubSpot certifications is preferred.
- Experience with website analytics and digital experience optimization is a strong advantage.
- Experience with personalization, experimentation, and conversion optimization is preferred.
- Experience supporting B2B or global marketing organizations is highly valuable.
- Practical experience applying AI capabilities to marketing automation and digital engagement is a plus.
- Familiarity with CRM or ERP integrations, including platforms such as NetSuite, is advantageous.
- Understanding of tracking scripts, tag management systems, and fundamental web development concepts is preferred.
- Strong interest in emerging marketing technologies and the ability to evaluate how new capabilities can improve customer journeys and marketer productivity.
Conditions
- Annual salary range of $110,315–$157,595, with actual compensation determined by relevant skills, experience, and other applicable factors.
- Opportunity to work on global marketing programs and high-impact digital experiences.
- Collaborative environment spanning Marketing, Web, Content, and Marketing Operations.
- Opportunity to work extensively with HubSpot, marketing automation, personalization, behavioral data, and emerging AI capabilities.
- Professional development opportunities, including exposure to evolving marketing technologies and automation practices.
- Opportunity to contribute to strategic digital transformation and measurable improvements in customer engagement.
- Inclusive and globally oriented work environment that values diverse perspectives and innovation.
- Flexible work environment, with remote and hybrid working models available depending on role and location.