About the company
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Field Marketing Manager based in Brazil.
Responsibilities
- Develop and execute the field marketing strategy for Brazil, aligning regional initiatives with broader marketing priorities and local enterprise market dynamics.
- Plan and deliver integrated field marketing programs, including regional roadshows, executive roundtables, third-party industry events, and account-based marketing initiatives.
- Drive targeted campaigns that strengthen brand awareness, increase market penetration, and position the organization as a leader in AI-driven data solutions.
- Build strong partnerships with Account Executives, Sales Leadership, and Sales Development Representatives (SDRs) to align marketing activities with territory goals and strategic accounts.
- Collaborate with Product Marketing and Customer Marketing teams to localize messaging, content, customer stories, and campaign assets for the Brazilian market.
- Manage end-to-end campaign operations, including lead capture, SDR follow-up enablement, lead progression, and post-event engagement.
- Track campaign performance, pipeline attribution, conversion metrics, and return on investment (ROI).
- Manage field marketing budgets and coordinate local event agencies, vendors, and suppliers.
- Work cross-functionally to support customer growth, enterprise engagement, and regional revenue objectives.
Requirements
- At least five years of B2B field marketing experience in enterprise software, SaaS, data, or technology solutions.
- Proven experience supporting enterprise sales teams in Brazil and delivering successful marketing programs from initial planning through execution and performance analysis.
- Demonstrated ability to independently manage end-to-end campaigns, including event logistics, lead management, follow-up processes, and pipeline tracking.
- Strong relationship-building skills and executive presence.
- Fluency in Portuguese and English, both written and spoken.
- Strong analytical skills, including hands-on experience measuring campaign performance, tracking pipeline attribution and conversion metrics, and managing marketing budgets.
- Familiarity with enterprise CRM and marketing automation platforms such as Salesforce, Marketo, Demandbase, or 6sense.
- Legal authorization to work in Brazil without restrictions.
- Willingness to comply with the applicable local hybrid work arrangement and travel within Brazil and Latin America as required, with travel potentially reaching 30–40%.
- A proactive, adaptable, and results-oriented approach.
Conditions
- High-impact role: Directly contribute to regional market expansion, brand positioning, and enterprise pipeline growth in Brazil.
- Career development: Gain experience working across strategic field marketing initiatives in a fast-growing technology environment.
- Cross-functional collaboration: Partner with Sales, Product Marketing, Customer Marketing, and other teams.
- Regional exposure: Build relationships with enterprise customers, business leaders, and industry stakeholders across Brazil and Latin America.
- Innovation-focused environment: Contribute to marketing programs centered on advanced data and AI technologies.
- Work arrangement: The position is listed as remote in Brazil, with the role description also referencing a local hybrid work arrangement. Confirm the applicable arrangement with the hiring team.
- Compensation and additional benefits: Specific salary, healthcare, and other benefit details were not provided in the supplied listing.