Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support.
Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI.
Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs.
Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation.
Translate global B2B programs into APAC-ready motions.
Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops.
Establish a clear operating rhythm for planning, performance reviews, and investment decisions.
Requirements
15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing, ideally across multiple APAC markets.
Proven track record building digital and scale programs that generate or influence enterprise pipeline.
Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up.
Demonstrated ability to partner with Sales and RevOps to improve funnel performance.
Experience supporting distributed country teams and influencing effectively in a regional-global matrix.
Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion.
Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data.
Excellent communication, stakeholder management, and executive presence.
High ownership, adaptability, and comfort building systems in fast-moving, ambiguous environments.
Preferred Qualifications
Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products.
Familiarity with Salesforce, Marketo, event platforms, intent tools, and marketing analytics workflows.
Experience with partner-led GTM, ecosystem co-marketing, or account-based orchestration.
Exposure to regulated or trust-sensitive industries across APAC.
Experience in high-growth technology companies or global-local matrix organizations.
Fluency in an APAC language in addition to English.