Retention Marketing Manager

Компания предоставляет технологические решения для надежного и защищенного доступа к глобальным онлайн-ресурсам. Размер команды — 80+.

• Own the strategy, execution, and optimization of direct marketing programs across email, push, in-app messaging, on-site personalization, and customer account areas.
• Build lifecycle campaigns that improve retention, reactivation, engagement, and long-term customer value.
• Develop segmentation and targeting strategies based on user behavior, product usage, lifecycle stage, and commercial potential.
• Design upsell and cross-sell journeys across the full portfolio.
• Improve free-to-paid conversion through personalized messaging, offers, and automated user journeys.
• Optimize subscription performance by growing LTV, reducing churn, and improving renewal and repeat purchase rates.
• Collaborate with Product, Marketing, Data, and Customer Support teams.
• Test and iterate on subject lines, creative, timing, segmentation, and offer mechanics.

• 3+ years of experience in retention, lifecycle, or CRM marketing within subscription, SaaS, fintech, marketplace, or app-based businesses.
• Hands-on experience with marketing automation, CDP, CRM, experimentation and A/B testing tools, lifecycle optimization, and customer value modeling.
• Strong hands-on experience with email marketing, push notifications, in-app messaging, and personalization platforms.
• Deep understanding of customer segmentation, user journeys, behavioral targeting, and conversion optimization.
• Track record of driving retention, upsell, cross-sell, and subscription revenue growth.
• Analytical mindset.
• Strong copywriting skills.

• Fully remote position (GMT+1–GMT+5).
• Access to premium infrastructure for building AI agents.
• Opportunities for internal R&D.
• Paid time off and sick leave.
• Direct contribution to a world-class B2C product.
• Hardware provided upon successful completion of probation.