Marketing Specialist

About the company

• GoodRx is the leading prescription savings platform in the U.S.

Responsibilities

• Support all aspects of day-to-day operations across the broad reach function and integrated marketing.
• Collaborate with cross-functional internal teams across paid media, PR, BI, data, and finance.
• Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to meet KPI goals.
• Support digital marketing performance monitoring and reporting efforts.
• Assist in building UTMs, c-tracking and QR codes for Integrated Marketing campaigns.
• Manage invoicing, pacing and budget management across Broad Reach marketing channels.
• Develop presentations, conduct competitive analysis and other documents to communicate performance recaps and insights.
• Support integrated campaign planning, taxonomy and launch prep, execution and reporting efforts.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.