About the Company
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Responsibilities
- Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions
- Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers
- Partnering closely with EMEA Sales and Sales Leaders on account plans, pipeline coverage, and deal acceleration
- Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH
- Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment
- Leading and developing the EMEA demand generation function, including the Director of Field Marketing
- Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs
- Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue
Requirements
- 8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior demand generation or regional marketing leadership role
- A proven track record of owning and hitting a pipeline number in a high-growth environment
- Experience building demand generation programmes from scratch — not adapting global campaigns for regional use
- Multi-market EMEA experience, with genuine depth in French and/or DACH markets
- Experience working in or closely with a US-headquartered company, working autonomously from Europe
- Comfortable operating in a small, lean team with a high degree of autonomy — you move without being told to
- Data-driven, with confidence in attribution, forecasting, and performance analysis
- A strong collaborator with Sales, and a people leader who builds high-trust, high-performance teams
- Fluency in French or German would be ideal - we need you to understand the language but also the culture
Conditions
- Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
- Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.