About the company
Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. Decisioning Studio is our set of products that decide what happens next for every customer, at scale, in the moment.
Responsibilities
- Own Decisioning Studio product marketing including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative.
- Own how Braze explains decisioning to data engineers, architects, platform owners, and technical evaluators.
- Develop competitive strategy for decisioning and AI-driven personalization.
- Partner with PMMs who own the Braze Data Platform, observability, Account Objects, Operator, and Agent Console to build the overarching story.
- Influence roadmap by partnering with Product Management and Engineering.
- Translate complex technology into clear language.
- Run launches from positioning through field readiness.
- Build and own the marketing plan for your products.
- Own pricing and packaging input.
- Enable the field to sell a technical product with confidence.
- Spend real time with customers and the market.
- Act as a thought leader in the market.
- Use AI as a practitioner.
- Operate without direct authority.
Requirements
- Technically deep, able to hold your own in architecture conversations.
- Fluent in the enterprise AI landscape, including large language models, agentic AI, AI infrastructure.
- Experience in product marketing for technical products.
- Strong communication and writing skills.
- Ability to build relationships and earn trust across teams.