About the company
ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow—helping 85% of the Fortune 500® work smarter, faster, and better.
Responsibilities
- Define the Portfolio Naming Strategy: Develop the long-term vision, principles, and frameworks that guide naming across ServiceNow's product portfolio.
- Establish clear approaches for products, platform capabilities, AI experiences, solutions, offers, acquisitions, and future innovations.
- Continuously evaluate how naming decisions collectively shape customer understanding of the portfolio and identify opportunities to improve clarity, consistency, hierarchy, and scalability.
- Move beyond individual naming requests to proactively identify emerging challenges and opportunities before they become larger portfolio issues.
- Serve as Steward of the Portfolio Naming Ecosystem: Own the health and evolution of ServiceNow's broader naming ecosystem.
- Evaluate the cumulative impact of naming decisions across the portfolio and develop strategies to reduce fragmentation, improve consistency, strengthen naming architecture, and create greater coherence over time.
- Partner across Product, Marketing, Brand, Legal, and Operations to establish sustainable naming practices that balance innovation with long-term portfolio clarity.
- Help guide decisions around what should be named, what should not be named, and how naming constructs should evolve as the portfolio grows.
- Build a Scalable Enterprise Capability: Transform naming from a high-volume service into a scalable enterprise function.
- Design and implement the governance, prioritization frameworks, workflows, dashboards, tooling, metrics, decision forums, and operating mechanisms required to support an increasingly complex portfolio.
- Build systems that improve transparency, reduce manual effort, increase consistency, and accelerate decision making.
- Leverage AI, automation, workflow technology, and modern operating practices to scale impact without scaling complexity.
Requirements
- Experience in portfolio strategy, operating model, and organizational leadership.
- Understanding of how enterprise technology portfolios evolve, how customers navigate complexity, and how strong naming systems create clarity, differentiation, and commercial impact.
Conditions
- Full-time
- Employee Type: Regular
- Region: AMS - North America and Canada
- Work Persona: Flexible or Remote