Events Specialist

Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers. This role is remote first. We are not hybrid.

We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We're all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.

Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We're proud of what we've built and quick to admit what we don't know yet. We listen, learn, and adjust as we go. More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis and growth is continuing to accelerate.

Our goal isn't just delivery - it's delight. We move quickly, communicate openly, and solve real problems together. If you're energized by ambiguity, motivated by impact, and eager to learn with others, you'll thrive at Jane.

• Build and own Jane's field marketing program, planning and executing local events alongside roughly 12 to 15 of our annual tradeshows in the markets where a gathering will deepen relationships with customers and the practitioner community.
• Make our market presence feel like one effort rather than two, so the booth you run and the event you host around it share the same audience, messaging, and goals.
• Pilot new engagement ideas, activations, and formats that turn field marketing from a set of one-off events into a program the team can scale and drives results.
• Develop the annual field marketing plan, identifying where local events will have the greatest impact based on market density, discipline focus, and Jane's strategic priorities, and bring it forward for alignment with me and our cross-regional partners.
• Define clear objectives for each event and decide how you'll measure success before you start. Some events are about deepening relationships in an established market, others about awareness in a newer one.
• Lead end-to-end execution including creative concept, venue sourcing, vendor negotiation, budgeting, run of show, and onsite delivery.
• Own pre-event strategy: audience targeting, messaging themes, invite approach, and testing new ways to drive attendance.
• Own post-event strategy: attendee follow-up, recap communications, and the next steps that keep momentum going after everyone goes home.
• Establish a cohesive visual identity for field marketing so invitations, signage, and materials feel recognizably like Jane from one market to the next.
• Design experiences that give customers and prospects a real reason to talk to us.
• Identify and develop opportunities to co-host with ambassadors, associations, and schools to extend Jane's presence in priority markets, in partnership with our Partnerships team.
• Translate strategic direction into clear execution plans with minimal oversight, making event-level tradeoffs confidently and escalating when a decision affects broader strategy or budget.
• Plan and execute Jane's exhibitor presence at your assigned tradeshows, including booth setup, staffing coordination, asset and swag preparation, product demos, and onsite customer engagement.
• Partner with the tradeshow lead in each market so the booth and the surrounding field event share the same audience focus, messaging, and market goals.
• Coordinate staffing with internal stakeholders so teams arrive prepared and know what's expected of them.
• Own the systems that keep logistics predictable across your portfolio: vendor and shipping coordination, event calendars, run sheets, and timelines.
• Support overflow tradeshows as needed to maintain team capacity and stay fluent in booth execution, including full ownership when assigned.
• Contribute to annual event planning conversations across Canada and the US, bringing market-level insight and performance analysis into the room.
• Build and manage program-level budgets, forecasts, and reconciliations, tracking forecast against actuals and flagging variance early.
• Establish and maintain a standardized reporting model covering attendance, engagement quality, cost per attendee, leads captured, qualitative feedback, and budget performance, tracked over time rather than event by event.
• Prepare event program reporting for leadership, shaping the templates and metrics alongside me.
• Manage event tech platforms so registration and attendee engagement run cleanly, and partner with Marketing Operations on CRM tracking and timely lead handoff after each event.
• Create and maintain the practical planning tools the team relies on, and use AI or automation where it helps.
• Design and deliver onboarding and training for new Events Specialists so they're equipped to independently manage their own events, and share what you learn to help Specialists grow into more senior work.

• 5+ years in experiential event marketing, including experience in field marketing and tradeshows.
• Strong project management skills, budget management, and vendor negotiation.
• Experience with CRM and event tech platforms.
• Ability to travel within Canada and the US approximately 30% of the time.
• Excellent communication and collaboration skills.
• Proficiency with AI tools and automation is a plus.