Established SaaS product serving individual traders and proprietary trading firms.
Responsibilities
Build and lead the marketing function, establish priorities, collaborate with General Manager on growth objectives.
Own planning and execution of new product launches.
Develop and implement SEO and answer engine optimization (AEO) strategies.
Monitor trial sign-ups, paid conversions, and performance across subscription plans.
Build and manage owned and earned marketing channels, including partnerships with trading educators, proprietary trading firms, and brokers.
Design and execute lifecycle marketing campaigns to nurture sign-ups, improve conversion, increase retention.
Assess existing marketing activities during first 90 days, establish prioritized channel strategy, evaluate AI search visibility, prepare next product launch.
Test and refine marketing initiatives using performance data.
Requirements
At least 5 years in growth marketing or performance marketing.
At least 2 years owning growth initiatives for a SaaS or subscription-based product.
Degree in Marketing or related field.
Demonstrated ability to develop strategy while independently executing campaigns.
Strong analytical skills.
Experience with customer acquisition, conversion optimization, and measurable growth.
Familiarity with SEO and interest in AI-powered search and answer platforms.
Experience developing marketing channels, managing partnerships, and building lifecycle campaigns.
Entrepreneurial mindset, strong ownership, ability to work autonomously.
Excellent communication, collaboration, and prioritization skills.
Availability to work approximately 20 hours per week under a fractional contract.
Candidates must be based in Canada or the United States within Pacific, Mountain, Central, or Eastern time zones.
Conditions
Competitive monthly retainer: USD $4,000–$7,000 depending on experience and location.
Fractional flexibility: approximately 20 hours per week.
Leadership ownership and strategic autonomy.
Measurable impact on customer acquisition, paid conversions, retention, and product growth.
Growth-stage environment.
AI-driven innovation.
Remote-friendly arrangement within specified time zones.