Head of Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of B2C Growth based in Estonia.

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions
• Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics
• Create a stronger connection between educational research content and high-intent property searches, helping users progress from initial research to listings and agent contact
• Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app
• Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop-off points and improving the user journey
• Manage database growth and engagement through segmentation, nurturing, reactivation, email, push notifications, and in-app communication
• Design and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers, with clear measurement and actionable conclusions
• Lead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards without micromanaging
• Partner closely with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification
• Prepare the growth engine for future international scaling, including market selection, channel strategy, creative, tracking, and performance infrastructure
• Develop reusable growth playbooks and AI-powered workflows that enable both the team and AI agents to execute consistently
• Maintain direct contact with users and personally engage with the underlying data to identify opportunities and make informed decisions

• Proven track record of growing B2C products with a significant user base across multiple channels and markets, ideally within a marketplace, portal, app, or similar environment
• Broad multichannel growth experience, with ownership of several acquisition and lifecycle channels rather than specialization in a single advertising channel
• Demonstrated experience driving app growth, including both user acquisition and long-term retention
• Strong understanding of cohorts, user lifecycles, segmentation, retention, reactivation, and lifetime value
• Strong product sense and the ability to connect product changes with measurable improvements in conversion and user behavior
• Experience owning paid media budgets and being directly accountable for performance, return on investment, and commercial outcomes
• Hands-on operating style with the ability to build strategies, launch campaigns, analyze performance, and make decisions without relying heavily on agencies or intermediaries
• Advanced AI fluency, with substantial practical experience using Claude, including Cowork and Code, building skills, and orchestrating AI agents and workflows
• Strong analytical judgment, with the ability to identify what is working, stop ineffective initiatives, and make decisions even when perfect testing conditions are unavailable
• High ownership and accountability from initial brief through measurable results, with minimal reliance on handoffs
• Leadership skills to develop specialists, improve execution quality, and create a high-performance environment without micromanagement
• Excellent communication skills and the ability to explain complex performance insights clearly and directly
• Fluent English required; French or Spanish is a plus
• A bachelor's degree may be preferred but is not required; demonstrated results and relevant experience are valued more highly than academic credentials

• Full ownership of B2C growth across acquisition, lifecycle, retention, and reactivation
• Remote work from anywhere
• Full-time, permanent contractor position
• Opportunity to work with a large existing user base and a significant mobile app growth opportunity
• Dedicated budget for experimentation and a larger planned growth investment for future scaling
• Access to a modern AI and analytics stack, including Claude (Cowork and Code), Mixpanel, and HubSpot, with tools fully covered
• Direct reporting to the CPO within a flat organizational structure
• High level of autonomy with limited bureaucracy and direct ownership of decisions and outcomes
• Competitive compensation aligned with the candidate's market
• Target start date of January 2027 at the latest