About the company
This position is listed on behalf of a partner company seeking an experienced B2B marketer based in Canada.
Responsibilities
- Define strategic direction for B2B marketing solutions
- Develop and enhance B2B communications planning methodologies
- Provide proactive strategic support to sales teams and B2B clients
- Collaborate with sales, solutions, advertising, and program management teams
- Assess client and end-customer insights, market trends, and historical performance
- Maintain understanding of marketing technology, advertising technology, data, and analytics
- Use AI tools such as Claude, Microsoft Copilot for research and proposal creation
- Monitor developments in machine learning, generative AI, and agentic AI
- Build relationships with technology partners
- Create persuasive communications and presentation materials
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related discipline
- 7–9 years of relevant professional experience in B2B marketing strategy
- Strong understanding of B2B buyer journeys, demand generation, and partner marketing
- Fluency with AI tools such as Claude, Copilot, or similar platforms
- Knowledge of marketing technology and advertising technology
- Experience with Salesforce and/or HubSpot is an asset
- Exceptional written, verbal, and presentation skills
- Strong analytical and problem-solving capabilities
- Must be legally authorized to work in Canada
Conditions
- Base salary of $108,000–$120,000 plus incentives
- Fully remote, work-from-home position in Canada
- Medical, dental, and vision insurance
- Registered Retirement Savings Plan (RRSP)
- Paid time off and holidays
- Paid learning days and professional development opportunities