Marketing Systems and Automation Manager

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.

• Run the marketing operations engine: Own the day-to-day operation that keeps demand generation moving: the intake queue, campaign operations, lead flow, and provisioning.
• Direct a distributed contractor bench spanning lifecycle architecture, development, and execution, setting priorities, scope, and the quality bar.
• Keep the lights on with rigor while you steadily automate the parts that don't need a human, so nothing degrades during the transition.
• Own governance and the systems standard: Own data governance and the standards that keep the stack coherent globally: taxonomy, naming, integration patterns, and access.
• Own the lead scoring, lifecycle, and attribution model as a documented, version-controlled source of truth that operates as shared context for the company.
• Define and govern logic change controls, including who, how, and with what review.
• Create a transparent, auditable model that is portable to skills and shared context in Cloudflare OS.
• Identify and drive agentic automation: Make Cloudflare OS the orchestration hub for marketing operations, turning intake, provisioning, data hygiene, consent, and reporting from manual human queues into automated, governed workflows.
• Decide what should be automated and what genuinely needs a human, then scope, prioritize, and drive the build.
• Design automation that delivers global consistency without gates, so every team works from the same standard that adapts to local needs.
• Move the operation to be system-based, measuring the reduction in manual effort, without losing the operational discipline that keeps demand flowing today.
• Shape the systems architecture: Partner with Engineering and Digital Marketing leads on the data-layer schema and identity resolution, so real-time data resolves into a single account view.
• Set the architectural direction for the MarTech ecosystem and the unified data layer that connects it, so the automation and governance you own rest on a coherent foundation.
• Support the renew, replace, and sunset decisions across the tool portfolio each year.

• Experience in marketing operations, marketing automation, or related field.
• Strong understanding of marketing technology stack, including CRM, marketing automation platforms, and data governance.
• Experience with lead scoring, lifecycle management, and attribution modeling.
• Ability to lead and manage a distributed team.
• Excellent communication and collaboration skills.
• Experience with Cloudflare OS or similar orchestration platforms is a plus.